The market is flooded with several technologies that aim to reinvent almost all businesses, and it is imperative to decide which latest technology will be suitable for your business. For this, you need a detailed overview of all possible technologies and which one is ideal for your needs. Here we have one such emerging advancement in the technological world; yes, it is augmented reality.

 

AR is a technology that has the potential to change the face of many businesses. Let us now embark on a journey to understand the basics of AR. You can delve deeper into this technology and decide if it is right for your business and can increase its growth exponentially.

 

We are here to introduce you to the mentioned information about AR technology and its role in the advancement of retail:

 

  1. Augmented Reality

 

  1. Augmented Reality in Retail

 

  1. Why should retailers opt for augmented reality?

 

  1. Examples of successful augmented reality applications

 

  1. The future.

 

| Augmented Reality

 

You are, of course, familiar with the concept of augmented reality, but to best use this technology to your advantage, it is helpful to address the elephant in the room.

 

Augmented reality mixes many digital elements such as sensory feedback, visual overlays, and haptic elements in real-world environments that further break down the barrier between the real and virtual worlds.

 

The formal definition of augmented reality is: “Technology that superimposes virtual or computer-generated images over a real-time environment to create an image that provides a real-world experience.”

Retail can take full advantage of this emerging, or perhaps entirely new, technology that is taking the world by storm. Mobile augmented reality apps can reshape the way retailers run their shops.  Augmented reality applications in retail can take sales and the experience to the next level.

 

Introducing augmented reality into everyday marketing and sales strategies can improve user experience and increase sales and profits for retailers.

 

Wondering what all the hype is about using augmented reality in retail? Here are a few reasons to help you solve your dilemma:

 

  • It affects the user’s perception of the brand
  • Can improve advertising
  • Personalized approach for each customer
  • Interactive experience

 

Why should retailers opt for augmented reality?

 

You may be wondering whether or not adopting this new technology will benefit your retail business. Well, we are here to provide perspective by providing you with ample benefits and reasons to choose augmented reality as a tool to increase sales and brand awareness.

 

| Tailoring content to user needs

 

Using the latest tools and technologies, you can genuinely filter and display only the content that your customer wants to view or is looking for. It saves your time and that of your customers and provides them with a product display that makes it easy for them to choose.

 

| Online shopping could do with an overhaul.

 

Who wouldn’t want to shop online from the comfort of their own home? And when that experience loads with features like real-world product displays, easy clothes matching, etc. It would be like icing on the cake! So AR can give customers a whole new look and feel for online shopping.

 

| Augmented reality can bring printed content to life

 

There are many examples of this feature where hovering your phone over published content is enough to see all the additional information, images, or videos related to that content. Isn’t that great? Would you like to try such a feature for your business? Brainvire can help you with this feature now!

 

| Interactive interface to increase conversions

 

Using AR makes it easy for customers to choose the right product. They will see it in the real world, change the color, size, etc. Giving customers this functionality gives users a completely different experience, and it can help increase conversions.

 

| Returns and exchanges can be reduced.

 

If a customer chooses a product after they have seen it in real life and are sure it is suitable for them, there is less risk of the product being returned or exchanged. Therefore, when augmented reality mobile apps are used, it is more likely that the shopper will not decide to return or exchange the purchase.

 

| Improving the in-store experience

 

You will be even more than happy with the interactive experience. When you go out shopping, you’re more likely to spend more time in the store buying random things. Using AR can include interactive displays, AR-equipped signs that can scan by using augmented reality mobile apps, etc.

 

| Add a touch of AR to enhance product visualization.

 

Talking about the five things you need to know about the role of Augmented Reality in Retail, conventional product visualization vs. Augmented Reality-enabled product visualization can give you more potential customers as they are more attracted to such different ways of visualization. You can even integrate AR into products to enhance the brand experience and retain your customers.

 

| A great tool to build awareness of your brand

 

By using AR in different branding strategies, you can create a unique brand identity. And this identity can be the driving force to increase your brand awareness. You can create an augmented reality mobile app or give your products an interactive AR feature.

 

Examples of successful augmented reality applications include

 

Yes, yes, we know your curiosity has begun to take hold of some of the potential uses of AR to transform your retail business. Here are some of the current successful AR apps that work well in-store and online to give you some inspiration for your thought process.

 

Using augmented reality, IKEA has improved the furniture shopping experience for its users by allowing them to scan furniture and then view it in full size in their living room, bedroom, or kitchen. It can avoid buying the wrong size furniture and also saves time.

 

 

  • Converse shoes

 

 

Converse has introduced the Converse Shoe Sampler app, which allows users to point the camera at their feet, and the AR-enabled app will respond with a wide selection of shoes and display a sample. You can see the shoe on your foot and decide how they should look.

 

 

  •  Topshop

 

 

Topshop has installed an Augmented Reality kiosk that gives customers a digital mirror image of themselves and allows them to layer different clothes with simple buttons and hand gestures. It can provide users with a new experience and attract more users.

 

| Adidas

 

Adidas launched a unique range of sneakers that gave customers an augmented reality experience in their own homes. When pointing these sneakers at a webcam, a virtual world is created in which the user could move around using the sneaker as a controller. 

 

The future: augmented reality

 

Augmented reality is called futuristic technology, but that is not true. AR has already reached all sectors of the retail market.  The time is not far off when you will be sitting comfortably on your sofa or sipping coffee in the kitchen, wearing AR-enabled glasses, or browsing through augmented reality mobile apps and buying everything you need. Yes, and all without ever leaving the house!

 

| Sum and substance

 

Talking about the 5 things you need to know about the role of augmented reality in the retail space, and if we go by the optimistic approach of retailers and the equally positive reactions from customers, augmented reality is indeed the best choice you can make to increase your retail profits. AR can complement every aspect of your retail business, be it branding, marketing, or sales; AR has your back with its exciting features.

 

Were you thinking of integrating augmented reality into your business There are many software development companies, can help you to grow in retail sales.