In today’s commercial world, words are not sufficient to describe the importance of commercials. Today, the entire purchasing pattern is influenced by the quality of advertising. It depends on how persuasive and appealing the advertisement is. So, it becomes more relevant than ever to choose the best voice over for your advertisement to stand apart in the flood of commercials over the internet.
If we talk about statistics, then on YouTube, more than 500 hours of videos are uploaded on the internet every minute. Now, if you know this platform, you can imagine how many will be commercial videos out of it.
Do you think without the best quality voice over, your advertisement will have a chance to stand apart in the market? We have always stressed two things about an advertisement in today’s world one is a script, and the other is a voice over. Let us talk about the second one now.
Here are the five tips in this blog to help you choose the best voice over for your advertisement.
#tip1 Always look for the best voice agency
If you look on the digital platforms, there is an endless list of voice actors in the market. In today’s work environment, where voice actors have the leverage to work remotely, almost any person who can do a bit of mimicry may declare himself as the voice actor. Voice actor is not a mere studying of the script but needs inherent skills along with professional experience for polishing.
When you attempt to get the best voice over, invest your time and money to find the best voice over agency to save your time in audition and re-takes.
#tip2 Try to do an advance analysis of whether male or female artist suits your brand
As a common practice, the female voice actor is preferable for female products, and the male voice actor is preferable for male products. However, this theory does not hold as a set standard in all cases. Both males and females have different voice properties and so can be preferred as per the script’s need. Haven’t you heard the female voice actor in a shaving razor Ad or a male voice actor appreciating the result of female beauty products?
Try to study & analyze the script and product to decide the need of the advertisement. It helps you in liaising with the agency in a better way. Also, try to list down various other characteristics and emotional skills you need in your voice actor to evaluate the voice actors on those points during auditions.
#tip3 Choose the right accent
The selection of the right accent is as important as selecting the right voice for the advertisement. The selection depends on the factors like the region for which you are creating the ad. If the Ad is for a global platform to allure American people, you would like to choose the artists with an American accent while European English would be British English. In the case of other regions, where the ad is in regional languages, the accent will also be suitable for locals. If selection is of the voice actor for language not known to you, it is always advisable to keep an independent person in the jury having expertise in the language to help you.
#tip4 Try to choose the voice which not only suits your current Ad but be the voice of your brand in future
When you create an advertisement, it becomes a major hit among your customers, then that voice becomes your brand’s voice among them. So, while selecting the voice, do not just consider the need of the script. Make the selection of voice for your long-term brand building.
#tip5 Test the voice of your shortlisted artists with the people in your target customer demographics
If your product is suitable for the females of age range 30-40, then ask females in that age group among your team to listen to the advertisement. They can act as the best suggestion sources. They can also help in the selection of voice actors during the audition itself. Always keep people in the genre of target customers on your suggestion panel.
The last one is the reiterating point: sign a Non-Disclosure Agreement with the chosen agency before sharing crucial business information.
Creating a powerful and impactful advertisement is like a dream of the company trying to build up a brand, and it is teamwork where you should have experts in the field for all the roles. If you are searching for the best voice actor for your advertisement, you can simply log on to www.voyzapp.com – browse thousands of professional voice actors and choose the one that is best suited for your ad. At Voyzapp, you can not only view profiles of voice actors, but also listen to their voice samples, compare prices of different voice actors a and hire the one you find is the best fit for your project.
