Have you been writing many blogs for your website in the most engaging and informative way? But it is gaining no views and traffic. There can be many reasons behind gaining no views, even though your blog is informative, creative, and user-friendly. Also, it is worthy enough to grab the reader’s attention and land them on your website and offered products or services.

Despite, if it is not delivering results depict that it is not according to the standards of Google algorithms.

Let’s explain this with a scenario if you see a SEO Company posts a blog regarding SEO services. What strategies they should follow to optimize their blog and get it ranked?

Here we have listed five best ways to have a grip on it:

Maintain the Blog Length as Per Google Search Engine Standards

When you write an SEO-optimized blog. It should be short yet informative so that it can deliver valuable information to its readers. Thereby, it should be worthy enough to spend time reading it.

Moreover, as we have researched a lot about what should be the appropriate length or word count of an SEO optimized blog? To be honest, for knowing the right word count of your blog, you need to do a competitive analysis. See what the length your competitors have used and be a step ahead. For instance, if they have written a 1000 words blog, yours should be at least 2000 to beat its ranking position.

Internal Links in Your Blog Posting

Another effective strategy to use in your blog posting is internal links. Internal linking is all about linking one page of your website to the another page. The search engine uses the same method to search the relevant content on your website.

However, make sure to use essential links in your blog. As a result, it would make it worthier for a search engine to optimize it. Also, it would show your website against a specific keyword, a user is looking for. Hence, internal linking is the best practice to grab the attention of SEO crawlers.

Meta-Description

Meta-Description is an HTML element that summarizes the whole content of your website; for the relevant information, the user or search engine is looking for. Thereby, it has a significant role, when it comes to Seo company. It displays below the link of your website in google search results. Let us tell you how, when a user searches for relevant information, he/she searches by writing the keywords. Therefore, write a meta-description that resonates with the insights or needs of your user, he or she is surfing for.

Focus On the One or Two Long Tail Keywords

In order to focus on long-tail keywords; you first need to understand the difference between short and long-tail keywords; basically, long-tail keywords help you to target the most relevant audience. A user on the search engine mostly searches for required products or services with long-tail keywords. Let me describe the long-tail keywords in an example. The person needs to buy the T-shirt; searches with the long tail keyword like “Best Durable T-shirt in The Town”; instead searches with short tail keyword like for “Best T-shirt”.

The long-tail keywords play a significant role in SEO optimized blog posting; as they are specific words and have less competition on the webpages. So they can help you to rank your website top in google search results.

Research for Best Keywords

Keywords are the root of blogs and are used most frequently in SEO strategies. So search for the keywords that can grab the most relevant audience. Also, they should be of your audience’s deep interest. When you write a blog, it should consist of one primary keyword, or you can follow the rules for maintaining keyword density.

But one thing to keep in mind, use the keywords relevant to your topic. Else, it would not work. While using latent semantic indexing (LSI) you can find the exact keywords and synonyms for your blog post topics.

Some useful tips that can help you grow in the competitive market:

  • Use Long-Tail Keywords
  • Think about voice search keywords, the new technology like Alexa or Siri. Choose keywords that would optimize in voice search as well.

Final Word 

Blog posting is one of the most powerful SEO practices. It is the best strategy to get your website optimized by the google search engine. It increases your site’s ranking and brings organic traffic. Therefore, to boost your website with organic traffic you need to practice the strategies we have discussed above.