Every form of advertisement has its pros and cons.
Not every business can afford some high investment marketing strategies like featuring ads on television or radio. On the other hand, few low-cost marketing options do not target specific audiences such as leaflets, flyers, and brochures. Hence, there are high chances that the information we want to convey to the potential buyer may not reach him. Even with the fact that the advertisement, product, and content are well designed and nicely written. Reaching the right audience at the right time is still considered a challenging option for many firms. Thanks to Bulk SMS Service Provider in Noida where the businesses can target specific individuals at the right time at low costs as compared to other modes of marketing.
Although bulk messaging has its benefits and limitations forces the companies to think twice while adopting this strategy as an integral part of their marketing tool.
Drawbacks of Bulk Messaging
SMS marketing is strictly regulated by the rules of law. An advertiser will have to obtain permission from the receiver of the subscriber. The subscriber will provide consent to receive promotional or informational SMS. Ultimately, this disadvantage can easily be converted into a benefit where a firm can get the list of interested individuals which later can be converted into customers or clients. These individuals have voluntarily desired to receive such messages which help businesses to filter and get the list prospect buyers.
Due to rigid laws and regulations, many experts believe that bulk SMS is highly limited for customer service to the existing customers. Many reputed organizations do not want to give any trouble to mobile phone users by sending promotional messages to mobile users which might ruin their market goodwill. Hence, the practice of sending promotional messages is highly discouraged by some big enterprises. It also forces small firms to give a second thought to bulk SMS services.
Few advertisers believe that bulk messaging as a marketing tool is not a successful option to gain new customers in a huge quantity. Sometimes, the effect of this method is less visible. Although this limitation is not certain because it depends on the mobile user’s data. If the data contains the phone numbers of potential customers then this service can be a successful campaign. On the other hand, if the data is bogus and useless then it might become trouble for the business to generate leads and crack sales on such phone numbers. Hence, it is always suggested to form a good and highly experienced team for data mining where this strategy can be a successful tool to earn higher ROI.
Benefits of Bulk SMS Service
There are endless advantages to Bulk SMS service. These advantages highly outperform the disadvantages of this service. Few of them are listed here.
- Higher Returns on Investment
- Effective cost
- It covers a huge audience located across many geographical regions.
- Language and content can be easily customized as per the business and customer’s requirements
- Always focuses on a targeted audience
- Easily and friendly user interface.
- Flexible software
- Experienced team for data mining
- Round the clock customer support
- Helps to establish a good reputation in the market.
- Better customer relations
- Prompt delivery of messages
Hence, it has been proved that bulk SMS service offers vast advantages over its disadvantages. These drawbacks can also be taken care of if the business has an effective marketing strategy and a highly professional and experienced team for the same.
