App Design has become a necessity for all current companies, as the impact they have on customer conversion is becoming more and more noticeable. Application development represents a multidisciplinary creation process, as it involves a great variety of aspects but in past few years, app development became easy using app creator. In this way, app design integrates programming, design, graphic design, and web design.

But the user experience (UX or usability) and the interface design (UI or app design) also have great weight. All these doctrines must combine innovation and new digital trends to feel fresh and functional. If you want to know more about app design, what it is, and how to do it, we will tell you about it below, in steps. You will leave doubts!

What is App Design

App design consists of developing an application for use on smartphones, with Android and/or iOS operating systems. It goes from the conceptualization of the idea to the sketch, the first designs, the programming, and the final design.

In this sense, app design comprises all the steps from the idea to the functional launch. From the moment the need or the concept arises until we translate it into a complete and finished creation. The app builder makes the designing of apps work in a few minutes.

It is essential to have professionals in all areas of the process since a good programmer does not mean a good designer. We need multidisciplinary teams for a good result. If not, our user will notice the errors and we will give a bad image.

What is an App

An app that runs on our smartphone or tablet. It allows us to carry out procedures, purchases or processes, from the palm of our hand. It greatly facilitates the rapprochement between a company and its user. Mobile is currently a native medium and the company manages to connect in a much more natural way.

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Types of App Design

There are 3 types of mobile apps. Understanding how they differ is very useful to the entrepreneur who has had a great innovative idea and to the company that needs to launch an app to offer its services through the smartphone.

To understand what type of app is best for you, we will tell you the 3 existing types in app design. Native App or Native Applications

Native applications or native apps are the most commonly used by brands. The native naming means that the application or app has been exclusively designed to work on the app or iOS device.

Each device has an operating system, and this operating system implies a specific development environment, with its characteristics and peculiarities. The native development is aimed at getting the most out of the application on the mobile device and its operating system. Like, for example, the design of an iPhone app (iOS).

This type of application can be found in the application store, such as Google Play or App Store, and it needs to be downloaded to our device in order to access it. And, therefore, they occupy an amount of space on our mobile devices.

Web Apps or web applications

This second type of app is one that does not need to be installed on the mobile device nor does it take up space on it. The web applications work by accessing them through the web browser and opening the app in the browser.

Many companies have a native app, created and designed for mobile phones, but they also have a web app. In this way, users can access the application through a computer, such as WhatsApp or Facebook.

Hybrid applications

This last type of app design consists of a mixture of native and web apps. In this case, they are also downloaded from the app store, but they take up less space.

Their production cost is lower since they do not develop natively, but adapt. They are usually run through the web browser and act as an intermediary, from the native app to the web app.

Advantages of Apps for companies

The design of apps has had a strong impact on the growth of companies. When we talk about technology, we must always be willing to step up. If not, my competition will give it. And if we give it, we must give it well so as not to undermine our corporate image.

App design allows a company to attract customers, sell products, offer services and improve the relationship with the customer. That is, attract and retain at the same time. The main advantages of apps for companies are.

  • It attracts new users and spreads the company: it allows reaching new markets and improving the channels through which an organization communicates. It is a new channel and a new opportunity.
  • Eliminate barriers to purchase and use: app design brings us closer to our market and integrates us into the user’s life in a more natural way.
  • Loyalty: we are facilitating the processes to our users or future client. In addition, we are in your pocket and the new digital user interacts with our app freely.
  • Savings in advertising costs: it allows us to disseminate our services and news in a direct way without resorting to traditional media.
  • Improves communication: we are in direct contact with all our users and them with us.
  • It has no time limits: they can access our services 24/7, without barriers or impediments.
  • Increase sales: the mobile app is essential to be able to offer our services or products in an efficient and current way. We facilitate management and access.

Design of apps for companies

Currently, the design of apps for companies has become a necessary bet. There is a great gap between those organizations that are committed to digital trends or those anchored in the past. Apps allow us to modernize our image and better connect with the customer. They facilitate the way the target interacts with the company. On the other hand, a good idea can become a business model and the app can facilitate this process.