Feed management , or feed management, is a basic task to streamline and optimise online sales processes. As we have already mentioned in previous posts, an eCommerce feed is a database where all the information of your product catalogue is collected : title, price, stock, colour, size, etc. A basic file to carry out marketing actions in your online store and that has the peculiarity that it is constantly changing: you only have to think about the stock data of a certain reference.
With the help of feed management or feed management tools you can:
- Import your online product catalogue in CSV or XML format.
- Configure the feed to use it on any platform you need (Google Shopping, Facebook, etc).
- Adapt, improve and update the information in your catalogue to the different platforms.
The best tools for feed management
Below we will provide you with two lists of feed management tools , with their respective characteristics and functionalities so that you can choose the one that best suits the needs of your business. The first is a selection of the best options on the market based on features and prices. The second is a list of tools that -although we have not included them in the top- you should always keep in mind because they may be the necessary solution to achieve your goals.
In any case, remember that our lists change and are constantly updated, so if you miss a tool that you know and we did not include, please leave a comment at the end of the note so that we can incorporate it in the future :).
The 9 Best Feed Management Tools
Channable
The first option on this list is Channable, which among its feed management features allows you to send products to more than 2,500 price comparators, affiliate networks and marketplaces, and generate dynamic ads for Google Ads and Microsoft Advertising . It also gives you the option of generating Shopping campaigns, managing marketplaces and orders, and integrating Google Analytics to monitor all actions and control results.
Its feed management tool will allow you to increase the visibility of your products, creating ads in price comparison sites, affiliate networks and marketplaces. As an interesting fact, Channable has an office in Spain and support in Spanish.
Channable offers monthly rates adapted to all types of sectors and sizes, with no commitment to stay. First you must choose between one of its 10 packs (from €29/month ) and then a subscription modality : Starter, Standard or Professional , whose prices will depend on the pack you have previously selected. In addition, you can add separate functionalities.
- Country of origin: Netherlands
- Year: 2014
ChannelPilot
ChannelPilot is a multi-channel tool that monitors the online catalogue of your products . It also analyzes its integration, helps you plan projects and optimise your commercial campaigns. In addition, it analyzes important indicators of online marketing such as return on investment.
Among its feed management features you will find:
- Analysis and optimization of feeds to achieve maximum performance.
- Publication of your online product catalogue in the main sales channels, marketplaces and Google Shopping.
- Analysis of your competition’s prices for your own benefit.
- Dynamic price adjustment so you can reach your goals.
Their rates are flexible and personalised according to the requirements of your business. You should contact their commercial department to find out more.
- Country of Origin: Germany
- Year: 2012
DataFeedWatch
The next feed management tool is DataFeedWatch. This option allows you to optimise your online product data feeds for Google Shopping and 1,000 other shopping channels. It has a whole range of preconfigured integrations, as well as a file uploader tool and allows you to combine attributes of your products, imported from any platform and in any format, to create a master feed.
Among its functions we highlight: basic assignment, categorization, variable management, filter creation, upload and download of product lists. It also has the management of campaigns, leads, incentives, opportunities, orders and partners, among others.
It has a free trial version of 15 days and, later, its price starts at €49/month (a store with up to 1,000 products and 3 channels).
- Country of Origin: USA
- Year: 2013
Feed Manager
Feed Manager is an agency that helps eCommerce businesses with their paid advertising strategies and marketing campaigns. Its feed management tool allows your customers to gain efficiency and speed of action in your eCommerce.
Offers a free initial audit and advice on specific topics. Based on the results, it will offer you digital marketing solutions adapted to the needs of your company and the market. Currently, it works with more than 100 companies in Europe, Canada and the US.
- Country of origin: France
- Year: 2010
GoDataFeed
This tool helps you manage all aspects of your online product catalogue data and display it in the most popular sales and marketing channels. Among its features, we highlight:
- The ability to combine incoming data into your existing product feeds or create new feeds using raw data from numerous sources.
- Import programming to automatically extract product data from different sources.
- Mass value optimization using IFTTT rule logic to customise price formats, character counts, and more.
- Various integrations, feedback reports and feed delivery scheduling.
It offers a 14-day free trial and then has 5 subscription plans that range from €33/month to €333/month.
- Country of Origin: USA
- Year: 2007
Lengow
With Lengow you can import your product catalogue regardless of the format you use (CSV, XML, JSON) and prepare it in a few clicks thanks to its automatic rules and applications .
The tool allows you to highlight or exclude the right products for the right channels (marketplace, price comparison sites, retargeting), automate the product dissemination process and configure your feeds by categories, titles, descriptions, etc., without the need for technical knowledge. .
Their plans are personalised and do not include sales commission. It has two types of service offers: for marketing (optimises multi-channel growth) and for marketplace (improves performance in all markets). Prices will depend on each case.
- Country of origin: France
- Year: 2009
Productsup
This tool creates product feeds adapted and optimised for different channels and audiences, centralising everything on the same platform.
It has a marketplace integration system that allows you to automatically synchronise all orders and reach more than 2,000 sales and marketing channels. In addition, it does a full review of each product attribute and offers an exact preview of listings and ads before they are published to avoid errors.
You can try it for free and if you like it, the sales team will adjust the budget according to your needs.
- Country of Origin: Germany
- Year: 2010
Publites
The most remarkable thing about this tool is the speed and adaptability of its platform to any mobile device (iOS and Android). You don’t have to install or download anything, or worry about its maintenance.
Publitas allows you to incorporate product description sheets, videos, gifs, and add items to the shopping cart directly from the catalogue. Your customers will be able to transform the listings into interactive PDFs and print coupons, images, recipes or any other material they want.
It has a 14-day free trial and then its plans start at €29 per month.
- Country of origin: Holland
- Year: 2006
Shopping Feed
Shopping Feed is a tool that connects, optimises and publishes your online product catalogue in more than 1,000 eCommerces in 40 countries, synchronising stocks and automating the management of your orders.
With it you can create custom and dynamic fields, automatically eliminate products with low profitability, synchronise orders with your marketplace, export performance reports, generate invoices and monitor the ROI of each product in each channel, among other possibilities.
It offers a free demo , but on its website there is no information about plan prices.
- Country of origin: France
- Year: 2011
Shopping Feed Manager
Shopping Feed Manager is a platform created by the SEO Estudio34 agency , which allows you to manage and optimise data feeds such as Google Shopping to promote your eCommerce products in various online sales channels.
You just have to create an account on the platform and upload your Google Shopping data feed to manage it according to your goals and needs. Once this is done, you will be able to optimise the feed from a centralised place with a multitude of functionalities: change the images of your product page ads, customise titles and descriptions with your promotions, create new lines by duplicating products, configure personalised labels, associate products with promotions , duplicate feeds for use on different platforms, prevent product rejections for disallowed terms, and many other options.
- Country of origin: Spain
- Year: 2010
Tradebyte
Tradebyte is an e-commerce integration SaaS (Software-as-a-Service) platform that connects brands and sellers with their suppliers. It provides an infrastructure for supply, storage and stocking, logistics and order management.
Its TB.One SaaS solution allows you to manage all your products and all online retailers centrally from a single software, while its TB.Market web-based solution allows you to create your own marketplace and access a wide range of products. of European brands and retailers (mainly in the fashion and home and lifestyle sectors).
To know the prices you must contact your commercial department.
- Country of origin: United Kingdom
- Year: 2009
Versafeed
This tool has an optimization system that allows customers to fully customise their products , to edit any field, of any article, in any feed. It also has a monitoring system that supervises imports of product data and creates quality reports guaranteeing maximum visibility and coverage.
It has three payment plans : Silver (€1,325.45/month), Gold (€2,655.33/month) and Platinum (customizable).
- Country of Origin: USA
- Year: 2006
WakeupData
Finally, WakeupData is a self-service tool intended for web store owners, marketers, and PPC managers. It allows you to create high-quality product feeds and adapt them to different channels , using pre- designed templates . It helps you distribute your products on the most popular channels in the world, increase their online visibility and improve the performance of your eCommerce.
Among its features we highlight:
- Website tracking tool.
- Channel integration.
- Image transformation tool to maximise conversions.
- They offer help to e-commerce retailers to save 20-25% on their ad spend.
It offers plans for businesses of all sizes. You just have to complete the form on the web, the company will analyse the best options and schedule a demo. You also get a 30-day free trial , during which you can assess the ROI and add more channels, feeds, and/or plugins.
- Country of Origin: Denmark
- Year: 2014
