Be it a food or non-food item, the packaging is done not only for displaying the information regarding the type, price, ingredients, weight, expiry date, and manufacture but also for providing the products with aesthetic attributes. Many of the things described on the in-mold label of a particular product might be a legal requirement but the aesthetic aspects associated with them play a vital role in the overall market performance of any product.

The primary purpose of biscuit packaging

The primary purpose of biscuit packaging and cookies is to collate the number or weight of the product to be sold. Biscuit packing can be done on the following arrangement:

  • In a single pack
  • In a jumbled pack
  • In a single column pack
  • Side by side in a series of short columns, or
  • Any other uncommon arrangement.

Firm tight wraps are the most popular ones 

Most manufacturers carry out their biscuit packaging making use of firm tight wraps because most customers often associate themselves with firm tight packaging under the notion that it will not break easily when compared to floppy film packs. Packaging solutions that utilize polypropylene film as a single wrap do not offer any firmer look and feel when compared to multi-ply wraps of paper or cellophane.

While both kinds of biscuit packaging offer equal and adequate protection to the product, a lot needs to be done to:

  • Make the customers feel confident about the packaging
  • Clear all the doubts that haunt the subconscious of the common customers
  • Market the product with a positive image in the climate of cutthroat competition.

Labeling

As far as biscuit packaging is concerned, most products are bought on impulse. That’s why it is of immense significance for the manufacturer to carry out packaging whether the in-mold label, standard, or any other unconventional arrangement in an extremely attractive color and design with a crystal clear description of the ingredients and contents. Many markets across the globe especially on biscuit packaging prefer to have ‘best before’ dates so that they can stay assured of the age of the product and make the purchase with complete peace of mind.

Protection from deterioration

Protection from deterioration is one of the most important aspects associated with biscuit packaging. Manufacturers have to use a strong barrier in the biscuit packaging so that the product cannot pick up moisture from the atmosphere and stay safe from deterioration. The moisture barrier used for biscuit packaging comes from a wide range of plastic (polypropylene), plastic-coated papers, and different types of laminates.

Some of the advantages of these barriers including the following:

  • These barriers are heat sealable
  • Basic moisture proofing materials
  • Enhancement in effectiveness of the seals
  • Protect the flavor of the product that often get affected due to chemical reactions
  • Prevent fat oxidation that can cause rancidity.

Concluding Remarks

Jindal Poly Films Limited is India’s leading company that manufactures and supplies a wide range of packaging solutions that include biscuit packaging, in-mold label, BOPET, BOPP, Metalized, Coated, Medical X-Ray, and Digital Print Media Films. The manufacturing plant at Nasik, Maharashtra is the world’s largest facility for the production of BOPET and BOPP films.