Over the past 5 years, the graphic and website design industry has grown tremendously. For the consumer, this is good news. A growing industry means more competition, and that also means competitive pricing for those looking for a web designer. However, when looking for a web designer or web developer, there are many important things to consider that go far beyond a low price.
Almost every aspect of society has shifted to the internet. Therefore, our personal or business websites are the way we show the world what we are about and what we have to offer. Not only that, but your website is your digital first impression (a first impression that usually takes about 1 second to stick). For this reason, it’s important to choose the right web designer to represent you on the internet. But where and how do you start?
First, you need to ask yourself: what is the purpose of my website? If the answer is to just put something up and say you have a website, then I would stop reading now and buy a cheap template. While this is tempting, it is not recommended. This is one of the biggest mistakes a business owner can make, and as a marketer I will always recommend creating a unique and professional looking website for any business. With so much competition on the internet today, it’s important to stand out from the competition with a custom design that shows you’ve made the effort to create something new and refreshing for visitors.
Now back to the original question – the purpose of your website. If your website is going to be a part of your marketing, you want it to be as good as possible. Below are some answers to important questions you should ask yourself when choosing the right web design company for your business (regardless of your budget):
How quickly did the agency respond to your inquiry or request for proposal? The sooner you get started on your website, the better. It’s important to pay attention to how quickly the company you’re dealing with responds. How long did it take for a representative to respond to your email or answer your voicemail? A quick turnaround time is important when it comes to web design. There is a lot to do to create quality work that can take a long time. Make sure you choose a company that also has good and fast time management.
Are the graphics really customized? Always ask the companies you are looking at if their work is custom. You want to make sure you get a custom design that is unique to your business model and brand.
Does the company have the programming skills you need? Always ask if the company programs using tableless layouts. If you hire a cheaper company, they will often put your website in a table layout, which is the worst thing you can do for search engine optimization (when people search for your business or services on the internet). What’s the point of creating a website if you’re going to limit yourself in search engines like Google, Yahoo or Bing?
Will they understand and meet our expectations? Find the BEST company out there and if they give you a ridiculous quote, tell them your budget and see if they are willing to work with you. Sometimes it’s better to make less money with an experienced company than to get a huge, inferior website with a cheaper company that can cause even more expensive problems down the road.
Do you like the company’s work or portfolio? Take a look at the portfolio of the web design company. Be sure to look at the company’s work to see that it has a variety of experience and offers designs that you like.
Is this website worth the money? A successful business website will bring you more business and leads. Ask your potential website design company if they have marketing experience and can give examples of websites they have created and promoted. This is important because a company that only does website design probably doesn’t know how to design the site to optimize customer engagement.
What has been the experience of other customers? Make sure the company has plenty of testimonials from previous clients, and make sure those clients are listed in their portfolio as well. Don’t be fooled by unauthorized testimonials from people who don’t exist. If a person’s company and full name are listed, this is a good example of a legitimate testimonial.
Do you like them? Make sure you like the people you work with. You’re basically going to be married to this company for the next few weeks, if not longer. So you want to make sure you’re dealing with a friendly and confident company that communicates with you in a way that makes you feel comfortable and confident.
Remember that first impressions are important when it comes to website development. Pay attention to more than just the final price before choosing the professionals to help you create the website that will make your first digital impression.
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