The term “search engine optimization” is peeking, and with this, the list of scams increases. As a business owner, you may witness SEO services pitched to you once per week. How do you know these services are real and not scams? Well, it is worth mentioning here that some self-titled “SEO experts” will try to fool you with their fake offers. You need to watch out for such offerings and avoid them at any cost. We have compiled a list of common SEO scams you need to avoid. Keep reading to learn more!

Common SEO Scams You Need To Know:

The market is seemingly flooded with SEO experts, and you need to spot the real ones. There are various ways you can spot scams and protect your business. Are you interested in knowing these tips? Great! Walk with us to know!

1. Guaranteed top ranking:

The most common scam fraudulent companies will offer you is “Guaranteed page 1 ranking”. It would help if you did not believe such statements since Google denies such claims. Google’s statement on this scam is: “Google never guarantees top placement in search results or AdWords. Beware of any company making these types of promises.”

You can’t outrank your competitors who have been in the game for years. Your website and keywords will face fierce competition until you are targeting a niche. How can you overtake someone who is years ahead of you? Do not fall prey to such scammers. The recommended way is to go about the right path by joining hands with an experienced SEO services company in Dubai.

2. Free SEO trial services:

Would you give your admin access to a company that claims to offer 30 days of free services? Not only admin access, but these companies will ask for your credit card information. Easy enough, right? Watch out for such offers, and do not be fooled! These offers are not more than a desperate attempt to gain access to your admin details.

No reputable SEO company will pitch such offers but scammers. They seek nothing but to gain access to your admin details and inject malware into your website. Moreover, a 30 days service will never bring you any long-term positive results. You better avoid such offers.

3. Secrete/undisclosed strategies:

A legitimate SEO company will always outline its strategies and mechanism of action to you. Before they start working on your project, they will bring every link-building tactic and SEO strategy to the table. Anything termed as the secret sauce will fall under black hat SEO, and you should avoid it.

If the company claims a full understanding of Google algorithms, it probably understands nothing. If they are not outlining their work process and strategies, they are doing nothing positive for you. Stop your website from getting banned by the search engine(s) by saying NO to such offers.

4. “We know someone at Google”:

The statement could hold a bit of truth, but that would be rare. It is mostly used to mislead businesses and persuade them to walk on the wrong track. It is not easy to be a Google partner since it requires certain certifications and tests to be completed. Anyone making such claims is misleading you.

Moreover, Google never makes partnerships in the SEO world. Do you think anyone would jeopardize their job at Google through illegal activities? Not by any means. It would be best if you did not believe such statements.

5. Results within 48 hours:

Another misleading statement many businesses end up believing is SEO results in 48 hours. It is worth mentioning here that SEO is not an hourly game. You need to invest time and wait for organic traffic. It may take a few months or probably a year unless you use pay-per-click (PPC).

Do not believe anyone who is claiming to generate results within hours. If it were that easy, everyone would have a top ranking on SERPs.

6. Lowest price SEO services:

You always get what you pay for! If a self-titled SEO expert offers you a lower price for SEO services, it is probably a scam. If the offer sounds too good to be cheap and lower-priced, it probably is a trap, and you should watch out for it.

SEO is a tough game, requiring much of your time and money. A project of thousands of dollars cannot be done in hundreds, and you are better off understanding this point.

Opt for white-hat SEO with legitimate SEO experts!

An expert SEO company will never keep anything behind the curtains. They will bring everything to the table to assure you of their quality services. Gain organic traffic for your site by joining hands with SEO experts.