Making your influencer marketing campaign successful isn’t easy. You need to go through a lot of considerations to make it happen. From starting on SocialBook influencer management platform in United States to compensating them for their hard work, there’re lots of things involved in between. Taking care of influencer compensation will surely add success to your campaigns.
If you haven’t yet given a thought to how you can compensate your influencers, then it’s time to consider it. Learn what are the dos and don’ts of the process:
Don’ts of Compensating Influencers
- Don’t Ever Make Overpromises
Refrain from overpromising to avoid issues later on. While brands do agree to pay a percentage of each sale that comes through influencers, but in reality, they don’t stick to their words. Such bad practice could often backfire if you can’t live up to your promise and the influencers start tagging you on their posts. So beware!
- Don’t Backpedal
Never ever backpedal from the agreements made in the contract. If unknowingly, you have made some wrong terms, make sure that you renegotiate them with your influencers in time. Or else, things could go worse due to misunderstandings between you and influencers.
- Don’t Make Any Delay in Payments
Understand that influencers are there to earn a living. Treat their payments as you treat your employees’ paychecks. Not every influencer stays cool if you delay payments for days and weeks. Eventually, it could deteriorate your relationship with influencers if you keep on delaying payments.
Dos of Compensating Influencers
- Do Pay Influencers Without Any Excuse
There’s no such stuff as free work in the name of exposure or adding value to influencers’ work portfolios. You need to pay them real money to get the work done. Assuming that you would let them work just for the sake of getting exposure isn’t a healthy initiative for your brand’s reputation. Such inappropriate treatments get often spread like a wildfire on social media. So do pay them.
- Do Compensate Them With More Than Just Discounts and Products
If you’re limiting your compensations just to a few discount coupons and products, then you’re losing out on a great chance to work with the best social media influencers out there. Great influencers work for real money. You can’t just satisfy them with a few freebies. So broaden your approach and compensate them alongside freebies as it will help you stand out.
- Do Stay Transparent About the Clauses in the Contract
You should fully ensure that you and influencers are on the same page regarding the understanding of the contract. Any doubt or misinterpretation of the term mentioned in the contract could go awfully wrong for both of you if you interpret it in the wrong way. So try to make the contract as clear and transparent as you could to avoid any issues in the future.
The Key Takeaway
When running an influencer marketing campaign on SocialBook influencer management platform in United States or any leading software, it is crucial that you understand every aspect of influencer compensation. Some of the key dos and don’ts have been mentioned here for your knowledge’s sake. Follow them to build healthy relationships with your influencers that could shape up your brand’s future.
