Everyone loves cookies. Every once in a while, we buy ourselves some cookies to munch on as a treat. Or, when we are feeling the consequences of a sweet tooth, we often prefer to get something light. A cookie is a perfect candidate. Being sweet, crunchy and soft at times, and light, cookies classifies as the ultimate sweet snack that one can munch on to control their hunger a little bit. Other than that, people also prefer ordering cookies for parties at their homes, birthday celebrations, and often just for the sake of eating them.
There is not always one brand you will buy from in all of these cases. There are countless companies strewn across the country that sell cookies. Every company will have a cookie with its specific taste or qualities. However, all of these companies have in common is the packaging. Every company tends to pack its cookies in cookie boxes. This is for the sake of protecting the cookie from environmental contamination of any sort. However, are you sure that protection is the only component at work for cookie packages? Read on to find out more.
What are the factors that your cookie packaging needs to have?
Some brands perceive packaging boxes as just a simple box that you put your product in to give to your customers. This is not the right thing to do! Your products can’t be handed to your customers, sure. But you should be aware of the importance of packaging as well. A packaging box is worth way more than just being a container in which you pack your cookies. Your cookie boxes are supposed to:
- Promote your brand
- Protect your product
- Communicate with customers and other audience
- Make a positive impression on customers
- Provide necessary information such as ingredients, expiry dates, etc.
- Go green and save the environment.
Promoting your brand
The promotion of your brand is essential. Your customers will have no way of remembering your brand if you sell product packaging without any promotion. Because as you already know, your brand of cookies is not the only one in the market. There might be a few even in the country you are selling or the area. Promoting your brand through your cookies box packaging can be your way of standing out among the crowd in retail or wholesale businesses.
Protection of your product
This is a factor that people mostly already know about. They know that when it comes to edible products, there comes hygiene. Hygiene is essential. This is why you need to make available for your customers clean and tidy boxes. They must also shut off completely to avoid any type of contamination entering the boxes and meddling with your cookies. You can use plastic sheets or foils in your cookie packaging supplies for extra protection from the environment.
Communicating with customers and other audience
What does your brand offer? What is the driving force that is making you sell your cookies? Do you have a secret ingredient or method of baking your cookies that you would like to share with customers? All of this can only be done if you use printing services to print everything out on your boxes. This way, your boxes will be communicative and attract customers in a more sophisticated way.
Putting a positive impression on your customers
The factor of attraction is extremely necessary when it comes to packaging boxes. Your cookie boxes need to be as beautiful as your cookies are delicious. If your boxes are designed elegantly, they are likely to increase the appetite of your customers. You can’t expect to sell your buyers cookies in bland-looking boxes and then expect them to like your brand or come for more. The appearance of your boxes matters a lot. This is because they give your customers an idea of what to expect from the products inside. This doesn’t only apply to edible products, but every single type of product out there in the marketing industry. The box’s appearance is a big thing. Always keep that in mind.
Providing necessary information to customers
Your customers should be aware of the needed information. This information can be anything such as:
- The expiry date of your edible products
- Ingredients that are being used in your products
- Other information about your product that you think your customers ought to know
These are things that you need to get printed on your wholesale cookie boxes to make a positive impact in the eyes of your customers.
Go green and save the environment.
Going green means that you are selling eco-friendly product packaging. Alternatively, it means that the wholesale cookie boxes you are selling are decomposable on their own. This means that they can decompose in the environment and mix in with the environmental waste produced daily, such as leaves and other natural things. Unlike plastic or any other harmful substance, a biodegradable material won’t cause any harm.
Buying your first bulk of packaging boxes
It is about time to find a packaging vendor and order up your first bulk of cookie boxes. Once you get a newer face of packaging, you likely get a boost in your business sales as well. That is something you need. Especially if you have just started your business and are new in this industry, good packaging can take you to higher grounds of marketing sales. You can have a huge impact on your customers. It can be life-changing for you and your brand once you decide to create your bulk packaging that can represent your brand irrespective of any other company in the marketing industry. This can help you stand out and be independent of anything else. This is how independent brands are born and get successful in the market.
