When can you say that your box is not just a protecting unit? Custom printed shipping boxes are a new age addition to the boring shipping containers.

Not such a long time ago, customers would receive their shipment in brown basic boxes. They didn’t tell anything about the brand or product. The inception and success of online trading inspired more companies to start operations on online portals. Customers also invested their trust in buying from e-sellers. Thus, emerged the need for branding as a lot of products needed some sort of differentiation for customers to recognize the brand immediately and order again.

Fast forward to today, the e-commerce scenario has completely changed with a lot of customers preferring online shopping for varied reasons. The retail industry is reporting increased online sales every year and this figure is expected to reach $ 5.4 trillion by 2022. With so much e-trading activity and high scope for growth, brands are shifting their base online and enhancing the options available to consumers.

Where this has given more opportunity for growth, brands also have to compete highly on customer satisfaction. Customers want their purchases to be of the best quality and give them a memorable experience. When in the e-commerce segment, your brand can become a customer favorite with offbeat boxes. The fact is that the moment the product goes into the boxes, the packaging becomes part of the product and determines its sales. These must present the products in the most alluring way and keep them intact. The effect of the shipping packages is not just confined to these though. Below are some more detailed favorable impacts of effective shipping containers.

1. Ignites a better customer shopping experience.

What buyers look forward to when they place their orders online? Surely it is the item they bought. But most importantly it is the way the product lands on their doorsteps.

Your printed designs have a robust influence on what the customers think of your brand. When they see the shipped boxes in creative craft, they are sure to get pleased and order more!

Shipment is the first tangible contact your brand has with the customers. It matters a lot. You have to make a retainable impact for customers to feel that they have bought the right products. Custom packaging has a lot of flexibility in terms of creating loyal customers, repeating purchases, and enhancing brand awareness among others.

Buyers keep buying from brands that deliver products in the best form. This includes:

• Products in the correct state and functional for use.
• Apt packaging material that gives a premium feel.
• Good styling printed on the boxes. Personal messages, accessing points, etc. matter when customers look into the packaging.

Considering the above, your customer numbers can only increase by presenting your products in custom printed shipping boxes.

2. Low-cost promotions

Promoting your brand means a large chunk of budget outflow. While this is unavoidable, you can lower the marketing costs by advertising on top of the boxes. As you have already spent to acquire them, you can have them printed at a lower expense. This way you would be using the same resources for dual tasks.

The boxes are built as per your specifications and are printed accordingly too. You can have your brand logo shinning on top so customers see it first. Such antics help to establish the brand better in customers’ memories. Moreover, you can have all the benefits of advertising within your packaging and rely on the boxes for your brand identity to be viewed by a large number of customers.

Also, you would ultimately save on costs when your boxes are strong and supportive. Customers would claim lesser refunds and fewer replacements as products will be delivered securely and within time. Your revenues can inflate as a result of better customer satisfaction. All in all, investing in these boxes would seem like a wise idea. E-retail giants like Amazon have started third part promotions as well. This has opened new doors in terms of brand advertising and making the most of the boxes at hand.

3. Boost box performance

Corrugated paper has been touted as the best shipping material. It has the ability to keep products safe from hazards and keep bacteria at bay. The latter is crucial for packaging food items.

Custom alternations enable the boxes to be molded in innovative shapes and sizes. So, your products won’t show up in the conventional folded style. One-piece mailers, gable boxes, display boxes, any other desired custom design can be implemented on the corrugated stock. Your products would look alluring and perfect for use when they are seen in complementing packages that boost your brand logo.

The custom boxes come with a lot of cushioning accessories to further empower their ability to protect. Many sensitive and perishable items require more than general packaging to be shipped to faraway locations. Custom inserts are one way this can be done. Any other creative addition can also be incorporated to make shipment easy and effective. Printing the boxes with the apt instructions is also a good way to convey how your products must be transported. Often, we see boxes tagged with ‘keep this side up’ or ‘fragile items inside’, etc. Good communication is a vital tool that helps to deliver your boxes and tell your customers how to use them.

4. Build good customer relations

How do you convey important guidelines to customers? Printing right on the boxes is a more constructive way to do this rather than inserting separate manuals inside the packages. This way you can save extra paper costs and print the boxes in lively shades and fonts to make reading entertaining.

Customers can know about the products they have bought and your brand ethos convincingly through these boxes.

Conclusion

The above are some interesting points about custom printed shipping boxes. These can encourage customers to visit your social media pages and review favorably so others can try your products too.