Gone are the days when people just use to reply on websites for promoting their business and service offerings. In the modern world, where everything is just a click away, users want to access something that is readily available over their mobile handsets. It becomes highly imperative for businesses to launch Accelerated Mobile Pages (AMP) to ensure that they enhance the loading time and user experience. There are multiple advantages and disadvantages relate to adopting any protocol for the mobile app development, hence, you need to pay extra attention while taking a call for introducing this functionality to your business’s promotion strategy.

AMP is an open source project, supported by the Google and Twitter, and you should find a reliable amp development company to support your diversified business requirements. You can use Google AMP as a platform-agnostic with any app, browser or web viewer to enhance the mobile user experience. Read the following sections to know more about Google AMP and how it can benefits your business’s promotion activities:

Google’s AMP is used to speed up the web experience on mobile devices and allows participating publishers to experience faster load times on smartphones and tablets. It uses customized HTML code that is specially optimized to work on devices with limited resources. The reliable and trustworthy amp development company in India would join hands with Google to improve mobile app performance and deliver streamlined experience to its users.

Why you should take help of the AMP to enhance your brand’s strategy:

1. Speed is the imperative factor

Google AMP not only provides a faster experience but also gives numerous publishers avenues to generate interactive content and impress their user base. Impressing the potential clients will bring in revenue from marketing by making use of the digital advertising efforts lined for mobile devices. It can reduce the screen load times and bring overall better experience for both the consumers and publishers.

2. Be interactive yet creative

Most of the AMP plugins such as amp-img, amp-lightbox, amp-youtube are generally expensive but they offer amazingly creative experience to the end users. It is important to use all the AMP’s components effectively and create something extraordinary using the normal CSS coding. AMP also works well an extremely creative when combined with components like tweets, dynamic animations and Instagram embeds.

3. Enjoy ease of use with Validator

If you are planning to hire an amp development company, then you should ask them to incorporate AMP functionality in your website design and development to bring out the best results. Google provides a validator to understand AMP, and where and how code breaks AMP’s rules. To access the validator, you can browse your AMP HTML code and add #development=1 to the end of your site’s URL.

You can also get in touch with a professional amp development company in India and discuss your AMP requirements with them to ensure that you get the best results of your marketing efforts.