Read this article to find out some of the top tips on how to incorporate trending Twitter hashtags and topics into your Twitter strategy.
In most cases, marketers like to look for top Twitter hashtags and trending topics and incorporate them in their posts without thinking about the impact of the hashtags they use. While hashtags are meant to give your posts the chance to be seen by a lot of people, misusing them will only ruin your brand reputation.
Twitter is a place where people have ongoing conversations. By using trending hashtags and topics on Twitter, you can look for good opportunities to join the conversations. Even though you cannot always plan out the content, the use of trending topics on Twitter should be a systematic and strategic part of the Twitter strategy of every brand. Here are some effective tips to keep in mind when it comes to using trending topics to ensure you deliver the most value to your audience.
Be authentic
The most important step to use trending hashtags and topics is to ensure you have something to say. This can be difficult when you are under pressure to post something before a trend disappears. You should look at the weekly recurring hashtags and find the ones that fit your target audience. This will allow you to create your tweets in advance whilst still taking advantage of the trending topics and hashtags.
Anticipate trending topics and hashtags
You can easily look ahead on the calendar and anticipate the topics that are likely to trend weeks from now. This will save you from the hassle of looking for trending Twitter hashtags for you to start writing your tweets based on the trends. You will have time to pick the right topics and write the right topics. When you create high-quality tweets, they are likely to rise above those that are not up to standards.
Do your homework
If you are ready to take it up a notch then you should check the trending hashtags and topics on the Twitter homepage for a list of topics and hashtags people are talking about. However, before grabbing one, you should ensure you click through the tweets and read some of the tweets using the hashtag or topic to understand the context of the conversation. The last thing you need is to get your brand name in serious issues or sensitive issues where people will start trolling you for being insensitive. For instance, if a topic is trending about a tragic accident, you don’t want to find yourself using the hashtag to market your product as this will do more harm than good for your brand.
Wait for the right fit
On Twitter, trending topics change hourly or daily. If there are not any hashtags or topics that feel like a good fit for your brand at the moment, do not worry about it. It is better to tweet about something that fits your brand and adds value to your target audience than to post something that is not related to your brand just because you want to use top Twitter hashtags in your posts. Do not sacrifice quality content for speed.
