Influencer Marketing is all about reaching new audiences with the help of Influencers. With Influencer Marketing you can reach audiences from every segment and demographics. Most of the marketers have said that influencer marketing has provided the best ROI on the marketing campaign.

For a successful influencer marketing campaign, it is important for you to select right set of influencers. The Objectives of the campaign should be super clear. Before finding influencers, you need to determine which types of influencers would be suitable for your campaign. This can vary depending upon their reach, followers, post’s engagement etc.

How to find influencers and contact them?

  • You can search for influencers on social media platform with help of hashtags. You just need to search for hashtags related to your product or services, and you may find influencers those who have already promoted similar brands on their channels.
  • You can contact an agency for social media influencers – Generally Influencer Marketing Agencies have their tie-ups and contacts with social media influencers from all the social platforms. They also help you in selecting the right set of influencers for your influencer marketing campaign.
  • Look for an Influencer Directory – This is a place where all social media influencers are listed from different platforms and genre. You can filter out and select right set of influencers according to your campaign needs. You can even contact influencer directly for promotion or any business enquiries. These lists generally get updated frequently, adding new influencers on the directory.
  • There are dozens of free tools available over the internet that helps you find the list of influencers. You can select influencers according to your campaign requirements. Some of the free tools are Upfluence, Discover.ly, AspireIQ etc

Once the influencers are determined and selected you need to provide influencers with proper campaign brief and requirements. Further the influencer must promote your brand in the best way possible to ensure the success of the campaign.

After the campaign has ended, you can determine the result basis of the influencers selected. You can always select different sets of influencers for your other campaign and compare results with the previous one. Doing so will help you understand better on how you can select influencers for your future campaigns.