But then what? You have to start marketing the products and getting people to your website! A lot of people are turned off when they discover that this is a demanding process that requires a substantial amount of hard work, time, AND money!

How to increas ROI Keep an eye on your keyword list and make sure that you are keeping up to date with new searches. Make the necessary changes to maintain your search engine rankings.

Doorway Page – This is an individual page that is only concerned with a specific Topic of that Sub Category as mentioned in the Hallway Page. These pages are full of very specific topic related content. They will also be keyword/phrase rich focusing on 3-4 keyword phrases. E.G. Following the Hallway Page of Accommodation, Doorway1 could be “Hotel Rooms” and Doorway2 “Apartment Flats”.

8) It’s about competition. This gets back to whether SEO is easy or hard. Though its not just about the amount of competition. Is the competition putting into practice Search Engine Optimization? If yes, then the competition is tough. If no, then the competition is weak no matter how much of it there is.

Many web designers ask the masters this question. What would you do to ensure a first page Ranking in Search Engines? One answer is to add text to images, Flash and videos. Because search engines can only read text, this is a sensible assumption. These are not text that you embed in an image, Flash file or on a video but common, plain text found in articles. Some engines have the capacity to scan a Flash file but to err on the side of caution, you have to take this in consideration. Not all of them can do it, maybe only Google can, so if you want high visibility, work according to the rules of these search engines. This means that if you have images, Flash files or videos in your website include an article or just a few lines of text to describe them.

If you don’t have the keyword density wrongly or if you have a different keyword for your article, it displays your blog in completely wrong keyword. So keep the keyword that is relevant to your article, and have keyword density of 2-5%, which is good for SEO.

9) Page Structure is the foundation. Sound onpage optimization won’t do squat in competitive environments. However, don’t forget the usability issue. In non-competitive environments plus a handful of links, this is all you need.

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