There is no denying that Billboard Advertising is here to stay. Digital ads have become front, and center of many marketing campaigns, so many companies start to think twice about traditional forms of advertising.


Take a look at the latest billboard you’ve seen this week. Most likely, it featured an eye-catching design that made you stop and take a close look. After all, with all the traffic, pedestrians, and weather in your way, how can you not take note?

Despite the COVID-19 pandemic, billboards remain relevant at any time. Even during lockdowns to curb the spread, people will still need to go outdoors for essential travel.

Why is billboard advertising still effective after so many years? Let’s take a closer look.

1. Opportunities for Billboard Design

Billboard advertising offers excellent creative possibilities. Take advantage of them to set yourself apart from your competition by following these outdoor marketing strategies:

  • Bulletin boards
  • Vinyl billboards
  • Painted billboards
  • Posters
  • Mobile billboards
  • Three-dimensional billboards

2. You cannot avoid Billboards

With billboard advertising, you can be sure of an audience. Your advertisement is difficult to ignore because of its location. Unlike digital advertising, which is scrolled past in less than a second, Billboards forces customers to look at your ad.

3. New Trends in Technology and Style

Billboard advertising comes in many shapes and sizes. Most business owners think there is only one, but there are many to choose from. Pick the billboard that is right for your business and its demographic. Here are a few examples:

  • Digital billboards

This model shows multiple advertisements in one spot. It could be an excellent option as it will allow you to share the billboard cost with other businesses, which is an affordable way to promote your business during the transition.

  • Color-Changing Displays

People nowadays try to limit their time outdoors, so color-changing displays are a great way to draw attention to your message.

  • Interactive Billboards

These use motion sensors to display information based on input from the user

  • E-ink Displays

Using ambient light with full-motion, full-color images that mimic ink on paper, this option offers enhanced image quality.

4. It is Important to Expose Yourself to Various Audiences

The advantage of billboard advertising is how it reaches a vast audience without exerting a lot of effort. Digital media compel the audience to get the device to view the ad. For instance, social media advertising requires people to use the platform to see relevant ads.

5. A cost-effective advertising tool

In comparison to television, billboard advertising has an 80% lower cost than paying for TV ads. Despite being a more affordable option, Top Media reports four of the biggest billboard spenders are giant enterprises still flourishing in their fields, such as Apple, Google, Amazon, and Netflix. This means marketers need to stand out against the tools giants utilize.

6. Target Market Effort Less

The advantage of billboard advertising is how it reaches a vast audience without exerting a lot of effort. Digital media compel the audience to get the device to view the ad. For instance, social media advertising requires people to use the platform to see relevant ads.

Top Media reports that 71% of consumers typically look at billboards at the roadside, proving billboard advertising’s effectiveness.

7. Exposure of consumers to more products

The biggest advertisers on billboards include big ventures like Apple, Google, Amazon, and Netflix. These ventures are 80% less expensive than TV.

You can see billboard advertising on your daily commute. You’ve probably memorized some of the advertisements because you see them daily.

8. Great visual appeal

People may argue that billboards are not as eye-catching as moving ads like TV or social media. It’s also not as mobile as print ads you can take with you wherever you go. Despite these shortcomings, billboards continue to thrive due to their biggest strength – their size.

Digital billboards are by far the fastest-growing type of billboard and solve the immobile nature of billboards. Statista has 342 thousand large format outdoor displays listed in the United States as of 2019. Among this number, 8.8 thousand are digital billboards.