Have you ever come across a funny Instagram post while scrolling that left you burst out laughing? If you are a social media enthusiast, you can’t deny it. Various types of memes have taken over social media platforms, including Instagram.
Well, if you are not sure what really a meme is, you don’t have to worry. Social media has introduced several new concepts. The meme is one of them. In brief, if you have seen a catchy humorous image with a funny text written on it, it might be a meme.
Now, if you think that the purpose of memes is only to make you laugh, you need to rethink. Gone are the days when social media was only used for connecting with friends. Celebrities, influencers, brands are using social media to engage with their target audience. They build Instagram followers and use this platform to make money or reach a large number of people.
In this post, we will be sharing more information about text memes. Let’s know the reason behind the immense popularity of memes and their role in increasing audience engagement. So, without any further ado, let’s get started.
1. Understanding a Text Meme
If we go back to history, the term ‘meme’ was coined by Richard Dawkins in 1976. Now, you must be thinking there were no social media trends in the 20th century, right? Well, back then, he used the term to explain the spread of cultural information. The term ‘meme’ comes from the Greek word ‘mimema’, meaning ‘something imitated.
Coming to the present scenario, an internet meme is a funny image, video, or text post that grabs the attention of people. So, when we say a text meme, it can be a humorous social media post that makes people laugh and conveys a hidden message.
2. Reasons for Posting a Meme
Now, you must have understood what a meme is. So, the next question arises why people post memes on social media. The first reason is it is a sarcastic way of expressing views. Second, it is funny and catchy, so people love to read them, and it goes viral within no time. Sometimes it acts as a source of infotainment that is information and entertainment. But, if we picture a bigger scenario, brands and influencers use text memes to interact with the audience and increase Instagram followers. Also, there are various categories of memes like funniest, dirtiest, animal meme, and celebrity meme.
3. Easy to Make
Moving ahead, now let’s understand some more reasons behind the growing use of internet memes and their popularity. The first reason is that making text memes is easy. You already have the meme idea that is going on viral. You just have to make slight changes according to your requirement and post it. From the marketing point of view, it is essential to post a meme that delivers the message you want to convey to the target audience.
4. Less Effort and Expenses
If we compare to the other social media content, making a meme is the easiest thing. Various free and paid websites help to make memes. It does not require a lot of brainstorming, idea generation, and effort. On the other hand, making videos, reels, writing long posts is more time-consuming.
5. Grab the Attention of People
The best thing about memes is less effort, more attention. That is why no one wants to miss this golden opportunity. Every day millions of users and content creators create, post, and share memes. It takes a few seconds to read the content in the meme. So, a meme is more effective than a long written Instagram post or video. It easily captivates the attention of people and leaves a long-lasting impact.
6. Relatable and Humorous Content Goes Viral Easily
Social media is known for its viral nature. If you post a meme, and people find it relatable, they will share it with their friends or followers. There are some ‘tag your friends’ memes, which is an effective way of reaching a large number of people. The majority of memes are humorous in nature, and they spread like wildfire in social media.
The Final Word
Following the trends is one of the most popular ways to increase Instagram followers. Whether it is a challenge, making reels on popular songs, or memes, if you go with social media trends, it helps to reach a large audience. Apart from this, various platforms help brands and influencers to grow Instagram followers organically. But, it does not eliminate the importance of quality content. It takes only a few seconds to read a text meme. It makes people laugh and share the message easily and effectively. Posting relatable content always helps in captivating the attention of people.
