For businesses looking forward to attracting customers’ attention, a stylish and artistic sign helps reveal the brand identity.
- The channel letters are usually made from metal or plastic and used as exterior signs on commercial or public buildings.
- It may be a letter, character, or a number used in the sign and the primary component of the sign is the lighting element, return, back, and face.
- Typically, the sides are made from aluminum sheets, and the face and back comprise acrylic or aluminum.
- The flexible channel letters are available in an array of sizes, colors, and fonts.
- The LED lights that illuminate the channel letters make them brighter, more energy-efficient, affordable, and long-lasting.
The advantages of channel letter signs:
The channel letter signs have left behind the bright neon signs, and most businesses setting up their establishments in the plazas rely on this option. Here are the reasons for the popularity of the channel letter signs.
Visibility of the sign and its uniqueness
The letters of this sign are three-dimensional, so it is slightly protruded from the mounting surface. Moreover, the letters here are illuminated and make them attention-grabbing. What’s more, the channel letters can light at the back and front or in both.
Therefore, the customers are more likely to spot them, whether during the day or night. The brightly lit and three-dimensional letters can be personalized to match the requirements of the business and make them memorable.
- Durable and affordable advertisement
The channel letter signs serve as good investment or businesses as the material resists rusting, is long-lasting, and withstand various weather conditions, such as heat and sunlight, stormy winds, and rainfall. With the least maintenance hassles, the letters use LED bulbs to glow. The LED bulbs are more energy-efficient when compared to the previously-used glowing options.
- Customization options
Due to the flexibility and durability of the materials, you can select any size, shape, or color of the letters. Therefore, you can make the channel letters Canada match your brand style and reveal continuity. As they are suitable for indoor and outdoor signs, you can select different options to make your business memorable.
Different lighting options:
The channel letter signs come with various lighting options, making it easy for the business to become visible. Read the points below to note the options.
- Back-lit
With this lighting option, you can create an outline on the name or the logo. The letters are available with or without backing and are available in electroplated and metallic colors. Furthermore, you can also paint the letters with Pantone colors. As the LED modules are present throughout the letters, you can get a complete outline in the colors you choose.
- Front-and back-lit
To maximize the visual impact, you can light the front and the back and use a stainless steel structure with an acrylic front and an open back that allows the LED light to penetrate and outline the letters.
- Front-lit
One of the commonest options to make the channel letter sign glow is using the front-lit option. The acrylic front and the stainless-steel frame allow the LED lights to illuminate the letters uniformly.
- Front and side-lit
You can make the letters glow at the side and the front to grab the attention of customers.
Besides the options mentioned above, you can select black and white faces that differentiate between the day and the night. You can make the faces black or white during the day and night.
Installing the channel letter signs:
When installing the channel letter signs, you need to check with the zonal office and the landlord to figure out the requirements in your area. Typically, you need to invest in the best sign within your budget and get the best returns.
However, you must avoid making compromises, such as using low-quality LEDs that may turn dim eventually. Finally, you must use high-quality acrylic to get the effect of vibrant colors, such as blue, red, yellow, and green.
