Emailing is one of the most powerful levers for communicating with your targets and developing your sales, even the most powerful. When it comes to email, the advantages are numerous. No matter the size of your business. Moreover, if email marketing solutions tempt you but you have not yet taken the plunge, here are some arguments that could convince you.
The Different Types of Emails
Email is a digital channel offering you endless possibilities. Let’s take stock of the different types of emails available to you:
- Emailing to announce a corporate event;
- Emailing to launch a new product/service;
- Emailing to announce promotions;
- Emailing to discuss your news (newsletter).
- Emailing to announce a corporate event
You can write an email to announce an event organized by your company or communicate on a new product launch. You can also choose to talk about your news in a weekly or monthly newsletter. Finally, as part of a promotional email marketing solution, your objective is to encourage your targets to go to your e-commerce site to buy your products.
As we saw in another blog post, there are two main categories of marketing: relationship marketing and transactional marketing. And every email you send will be integrated into either a relationship marketing campaign or a transactional marketing campaign. The objectives are not the same, and the contents will necessarily be different.
As its name suggests, transactional email marketing solutions aim at the sale, the transaction, the purchase of your products by your recipients. This is to promote its products, for example by offering discounts on certain items. It may generate interest in your products in the discovery phase, develop your brand image, and retain your customers. Companies that embark on relational emailing seek to create links with their audience to build a solid and lasting relationship by creating content with high added value. We are really in the qualitative.
The Benefits of Emailing for a Small Business
It’s easy to create an emailing
Among the multitude of digital communication tools at your disposal, email marketing remains one of the simplest to use. Why? Quite simply because once you’ve chosen the software that’s right for your needs, running an email campaign is a snap. Indeed, creating an email marketing solutions campaign is not rocket science. You don’t need to have real technical skills to create great newsletters and emails that spark your recipients’ curiosity and make them want to read your content. Whether you’re creative or not, you can easily create attractive design emails, leaving none of your recipients unmoved. Often, you have beautiful ready-to-use templates at your disposal. Just choose yours and embed your text and images.
Also, note that emailing software is dedicated to small structures, such as SMEs with less than 20 employees and start-ups. You have access to “basic” functionalities, but which allow you to do beautiful things … the so-called essential functionalities, avoiding you having a too “heavy” system, which does not correspond to your needs.
Email marketing is inexpensive
It must be said, and email marketing solutions remains to this day one of the cheapest communication channels; for a defined number of people, your emailing campaign will be much less expensive than if you go through paid advertising on Google and Facebook (Google Ads and Facebook Ads) or through mailing (postal mail). With email marketing, you have the possibility of communicating widely and at a lower cost.
The pricing level is often a monthly package. Several options are available to you, often 3 in number: basic, intermediate, premium. It’s up to you to choose the option that best suits your needs. Most of the time, the packages are determined according to the number of contacts. In any case, by sending email campaigns, you increase your sales and improve the relationship and the customer experience while controlling your costs.
Defining the right timing for your campaigns is child’s play
email marketing solutions have the advantage of reaching your targets at any time, especially at the best time. More and more small businesses are turning to Marketing Automation, realizing that it is a great tool to increase their sales, revenues and maintain customer engagement. Indeed, thanks to Marketing Automation software, you can send targeted emails at a specific time, which you will have defined. Formulate the right message at the right time, and this is the key to a good campaign!
