What’s the secret behind the superheroes logo
Brand identity is simply what you, your customers, as well as the prospective customers, see. It includes visible elements of a brand, color, design and the logo. This is how a company, corporation, or business presents itself to the public. It distinguishes your business in the mind of consumers. Brand identity is the best way a startup, small business, agency, or well-known business can gain multiple benefits.
A brand identity consists of various elements. For instance word marks, logo variations, color palettes, image, content, graphical elements, typefaces, style guide, and many more. Large/successful businesses pay close attention to their brand identity and corporate image. Moreover, they have corporate communication departments that focus on how to create a unique brand identity and maintain it. It is to ensure the brand facilitates the business objectives as well as influence fans. One good example is superheroes. Superheroes wear masks to hide their identity from the public. Therefore, their logo stands as a symbol to represent them.
Creating Your Brand Identity
No matter big or small, every business must establish a strong brand identity for their business. The motive of a brand identity is to express your company’s story in a way that creates loyalty, excitement, and awareness in your customers. In short, it’s the special sauce that differs you from other brands. For instance, fans can easily recognize the logo of Starbucks, Nike, Coca-Cola, BMW, Apple, or Facebook. Various visual elements unify to establish an identity system. Such as scope, use, color, appearance, feel, etc, everything needs to be perfect.
A logo is not a brand. However, it is one step towards creating a brand identity. A strong Logo Design communicates what your company does and how it does it. It is a way to develop credibility and trust with your customers. Your brand logo is what represents your product/service in the industry.
What do your Business and Superheroes have in common?
Ever wonder what do a business and superhero have in common? Well, both of them have to be iconic. Both the logos tell a story, make an impact, and be memorable. Superhero logos are what represent them to the public. When they obscure their face from the public, their logo speaks for them.
The story each superhero tells with their actions infuses with their logo design. Their logo is the meaning of what they tell. Every time a fan sees their logo, they remember the things that they love about their hero. For instance, power, strength, courage, magical abilities, and whatnot.
Similarly, a business is the same. You are not fighting a crime, but you want your logo to be remembered and loved by the fans. So, let’s take a look at the most famous superhero logos of all time. Moreover, you’ll see why fans love them and what makes them so unique, engaging, and popular everywhere.
Batman
The elements of a Batman logo are simple. The bat seems to be in a battle with a head and two ears. Besides, at the bottom, the bat arcs down and creates a wingtip. The logo is basic but offers consistency and clarity. The Batman logo went through changes throughout the ‘60s and ‘70s in the color, shape, etc.
Today, the logo is darker, with a more mysterious feel. This is what fans love about it. The black bat does an incredible job in representing his dark nature through the logo. When fans see the logo, they instantly recognize which superhero just arrived. Moreover, the yellow background is eye-catching and makes it more attractive.
Spider-Man
The Spider-Man logo is the most iconic and easily recognizable superhero of all times. The logo contains two bright colors, yellow and red. The colors are bold and eye-catching. Moreover, diamond design represents bravery, strength, and power. Other than that, the Spider-Man logo has an S in the middle. The letter S clearly announces that it’s no one but Spider-Man.
Previously, the logo was drawn in different ways. It was a spider with legs that represents a more naturalistic design. Fans are influenced by Spider-Man’s unique abilities like speed, agility, sixth-sense, ability to climb and sling the web.
Wonder Woman
One of the most powerful female superheroes, Wonder Woman’s logo packs a punch as well. She’s a warrior princess with various abilities. The Wonder Woman logo represents all of it. There are two intertwined W’s that represents the name. Both the W’s are cleverly placed that mimics birds spread wings. That is to praise her ability to fly.
Just like Spider-Man’s S, W is for Wonder Woman. Besides, the golden logo influences both athletic and feminine perspectives.
Harry Potter
No wonder why Harry Potter is everyone’s favorite. The logo of the magical institution is easily recognizable just like the name. The secret behind the logo’s popularity is Harry Potter’s magical powers. It is a multi-billion dollar brand with millions of fans all over the world.
You can see the logo in many colors, mostly silver, golden, and black. However, the color scheme is not what represents it. Instead, the graphic elements.
Conclusion
A remarkable logo shows your fans what you stand for and represents your brand’s identity as well as characteristics. By including unique designs, colors, fonts, and styles, you can also create a superhero logo for your brand. Just like any other superhero, your logo will tell your brand’s story.
