The demand for digital marketers has never been higher, as more organisations transfer their marketing efforts to digital channels. And it is expected to continue to climb in the near future. As a result, a slew of new digital marketing institutes have sprouted up all over the place, offering both basic and advanced courses. The content for these courses is nearly identical, but that’s where the similarity ends. The main difference is, of course, the price difference. While some courses are inexpensive, some cost upwards of a lakh and a half, with the remainder falling somewhere in the middle. So, how much can a prospective digital marketing student reasonably anticipate to pay?.
When buying a product or service, the general guideline is to go with a well-known brand. That holds true for digital marketing as well. So, the first step is to choose the Academy Of Digital Marketing that have been around for at least five years and have a solid reputation for the quality of their programmes and faculty. Surprisingly, there are numerous reputable colleges that do not demand exorbitant fees for their courses. Many reputable institutes, on the other hand, are known to charge lakhs for their courses. However, this does not imply that their courses are as high-end as their rates.
Why are some digital marketing course costs so high, while others are so low?
It can be perplexing. It’s understandable if you’re suspicious. Let’s start with the most expensive courses. This is one of the reasons behind the high fees. A large portion of the fees you pay goes into marketing, media, and other expenses. A couple of well-known three have decided to pursue affiliate marketing. And their costs merely increase your fees.
Another frequently mentioned corporate expense is faculty members. However, while it is customary for colleges to advertise that their faculty is highly skilled and consequently costly, this is not necessarily the truth. Working professionals have consistently shown to be the greatest teachers, bringing a wealth of real-world expertise to their classes; they are also the most cost-effective.
As a result, look for institutes with a faculty that is primarily made up of working professionals. They are not only knowledgeable about the themes and concepts, but they are also well-connected, which is beneficial while looking for internships or jobs.
Is it worthwhile to invest in an online training programme? For more information, read our article on classroom vs. online training.
There are also free courses on the other end of the spectrum. Through its Digital Garage, Google provides free digital marketing training. The disadvantage is that because the courses are self-paced, they necessitate a great deal of self-control. Each course is also broken down into bite-sized modules that are simple to understand but need dedication to complete. And doing so on your own is really difficult.
Another disadvantage is that these are not school-based programmes. As a result, there is no one to help you if you have a specific question or find a particular topic difficult to grasp. There is no trainer, and there are no classmates. There will be no peer-to-peer learning as well.
It takes months to learn, but a lifetime to perfect.
Learning digital marketing is similar to learning to play the guitar in that you can get started immediately. Digital marketing, like playing the guitar, can take a lifetime to master—if not longer. This is due to the fact that digital marketing is a profession that is always changing. New technologies, platforms, and media… it’s a vast ocean out there, and it’s only getting bigger.
So, even if you ace your Digital Marketing degree, you could find yourself out of work in a couple of months. If you don’t keep up, you’ll be left behind. Which means you’ll have to sign up for refresher classes over and over again?
That can be unreasonably costly. However, there is a less difficult option.
The true cost of knowledge
Start with the basics if you want to learn a digital marketing course with certification for a reasonable price. Simply enrol in our reputable Premium School of Digital Marketing’s entry-level digital marketing course with placements. This will provide you with the conceptual and practical information you need to get started. After that, look for an internship with a reputable digital marketing firm. This is the most effective approach to put your skills into practise while also gaining practical experience.
Once you’ve accumulated a reasonable amount of practical experience and knowledge, you’ll want to make sure you’re up to speed on the skills and technologies that are now in demand. No, you don’t have to enrol up for course after course to accomplish this. On the many digital channels available, there is a lot of knowledge. YouTube has democratised learning in a way that it has never been done before. In simple step-by-step films, you may find the answer to practically any issue. There should be no stopping you with your past knowledge and practical experience.
We hope you enjoyed our article on the true cost of digital marketing education. Remember to follow us on Twitter, Instagram, Facebook and YouTube as well.
