The new technological tools are a mouthpiece for the music industry. The range of colors was expanded, offering endless instruments for the professionalization of new artists.
In previous years, artists had to sell their music door to door with the help of record labels, however, the companies that operated these brands discovered that they could go bankrupt because, with the arrival of new technologies, people no longer pay alone for music, but a very good show.
Before we were based on composing with guitar, bass, strings, or whatever we had at hand, now with technology, we have an almost infinite number of tools.
The arrival of YouTube and Vevo overshadowed MTV and VH1
Channels like MTV, VH1, in which many of the artists made their music known have been losing strength, the new generations came with the digital chip and moved into a technological world in which everything is included in one device.
The audio-visual platforms YouTube and Vevo, two important tools for musicians, joined this movement, but in the constant change of technologies, innovation, and demand are required. Thanks to the Internet, the music industry has become global.
Video has less influence on people. People have too much to offer. You have to create a video that provides a somewhat different experience to the video clip because people today consume everything on Spotify.
How effective are streaming platforms?
Streaming more than monetizing helps to the position. It is increasingly difficult for people to see a full video when we can download the music daily through platforms such as Spotify, Napster, Deezer, or pay for a concert.
Streaming does not only work. You have to bombard it from other platforms, such as radio, social networks, or a live broadcast, but streaming alone does not work.
Companies other than record companies that sell packages to musicians, are in charge of managing the song, directing it, knowing which channel works best and selling and managing social networks, so the artist can only dedicate himself to music.
Piracy in the digital age
One of the problems experienced daily in the music industry was the well-known “piracy” selling CDs at a cheaper price in unauthorized places. In the middle of 2000, this practice was very profitable. The artist became more popular, opening the doors for some to buy the original CD, and those who didn’t, at least, knew it.
With the arrival of the digital world, this trend was forgotten, as platforms such as Ares or Napster appeared that allowed music to be carried on a computer or cell phone.
Piracy is for parents, 16-year-olds don’t know what buying a CD is, they were born when music was free.
The business aims to reach more people. Piracy has a double meaning, promotes the artist, and realizes that selling music can be done by anyone.
Some applications to professionalize an artist
For garage band composition and production, Apple gave independent musicians the most powerful tool. If it is for promotion, they must be an expert on Facebook, YouTube, Deezer, Spotify, Instagram, and agile in creating content.
The Internet is a great tool that musicians have, applications like Guitar Pro, to learn the technique or amplitude to have various sounds and connect them to a computer.
We do not know for sure what the future of technology in the music industry holds for us. Maybe, later on, we can teleport and attend concerts around the world, or maybe there are new platforms that demand greater creativity to impact and generate new digital audiences.
In addition, where many live performers, live musicians, EDM artists, and DJs have gone out of business due to halt in shows and events, the electronic music fraternity is met a huge crisis. However, with the advent of professional needs there is always innovative solutions. A remarkable breakthrough is underway with the UJay app, developed by Josef Kirk Myers II, a media technology entrepreneur.
“Electronic performers, live musicians, DJs, all are hit when the pandemic happened. But now we have an opportunity to adapt to the new normal. Yes, we haven’t been able to go back to the good’ol days but we have the UJay app, which has remarkably proven effective in helping us performers stay connected with our global audience. I think it has started a big trend out there, and one after another we have so many DJs crowding the UJay app,” added a DJ.
Josef is a renowned tech entrepreneur who has spent the last decade building and innovating products and services aimed at providing optimum solutions. His UJay app that is being rolled out aims to serve DJs, EDM artists, beat mixers, live performers, live musicians, who have been affected by the COVID-19 pandemic.
Lockdown protocols temporarily retired the concept of live concerts, events, and gatherings of an audience, the live performers were forced to return tickets and cut back on earned revenue. However, things are starting to get much better, and in different parts of the world including the United States, the strict lockdown measures barring public gatherings are uplifted. So, live performers looking to capitalize on this opportunity, UJay helps them in the same domain by offering a unique way to continue socially distanced live performances.
