Quality editorial content is essential to communicate well on the Internet and be visible on Google. The profession of web editor with the evolution of the Internet, the development of social networks, the emergence of blogs and online newspapers, the web editor has become essential. The copywriter for the web is part of the family of digital communication and marketing professions. The web editor produces and manages text content in whole or in part for a website, blog or web application. It respects an editorial charter and Google’s recommendations for web writing. Web writers can work for a content publisher, a communications agency, or as Freelancers. On the salary side, a junior web editor will start at the minimum wage.
Web writing: The mission of the Web Editor
The web editor is responsible for copywriting and integrating the content of a website, blog, or web application. He is similar to a web journalist, between research, writing, proofreading, correction, and SEO optimization. He must master the language and the subject covered, know the techniques of natural referencing and the basics of HTML language.
Redaction-web
Drafting in several stages: The web editor writes by respecting several steps, he must:
- Study the subject transmitted by the client
- Perform multiple searches to extract important information from trusted sources
- Ensure the reliability and accuracy of information
- Choose the right keywords, the main and secondary queries,
- Write the content and reformulate certain information by citing its sources
- Ensure to write text content adapted to the request and needs of his client
- Look for attractive visuals to illustrate the text content
- Integrate text content and visuals in the administration console
- Optimize text content and visuals to meet SEO criteria and Google requirements
- Publish after a final check
- Writing specifically to the web
The web editor produces editorial content adapted to the web. But beginners must become professional and expert by doing good practice, by attending best copywriting course, recommended by seniors ofMaginesolutions.com, indeed respects constraints linked to natural referencing and reading on screen.
Writing and SEO constraints
The web editor must respect writing constraints specific to web referencing:
The SEO
Text content must be easily readable by search engines to improve natural referencing, also called SEO. The keywords associated with the article must arrive on the first pages of Google.
The editorial charter
This reference document is intended to ensure the consistency and quality of a publication. It formalizes the subjects to be treated, the tone to be used, the targets to be reached as well as a series of rules and procedures. The editorial charter must be respected and applied both for the content and for the form of the text content that will be published.
Web writing standards and best practices
The web editor must write content in order for it to be seen and read. It must take into account the fluidity of reading and facilitate reading for the Internet user. The writing must take into account the interactive dimension of the web, such as hypertext links, the requirements of search engines, the density of keywords used, etc.
Quality and adapted text content
The web copywriter must write quality SEO optimized text content that meets Google’s criteria and conforms to his client’s order.
The editor has two objectives:
1 – Write so that the content is seen
The web editor should pay particular attention to the following points:
The writing of the meta-description (short description allowing the reader to get an idea of the treated subject and its interest). The drafting of titles (H1) and subtitles (H2, H3). It ensures that the title contains the keywords of the subject.
Subtitles support the words and the reading logic. The search engine scans all these elements more easily and identifies them quickly.
2 – Write so that the content is read
Web writing should also arouse the reader’s interest and encourage them to read the rest of the topic. To do this, the written content must:
- Be relevant and attractive
- Get to the point
- Be correctly worded and pleasant to read
The web editor clearly announces the information from the first lines and then develops the rest of the subject. The ideal is to answer the following 5 questions from the first two lines: Who? What? When? Why? Where?
The text must be attractive to the reader, by:
The style and tone used established in the editorial line of the site or blog
The use of beautiful visuals to catch the eye of the Internet user
The bolding of important words and terms allow the Internet user to read quickly
The web editor is a specialist in writing on the Internet, he makes it synthetic, concise, and quickly understandable. The writing rules for the web are different from those for print, this difference will be the subject of a future article
