In order to make the Facebook page corresponding to a site and a company visible, a few tips should be known.
The OMT natural referencing agency tells you these tips that will allow your Facebook page to gradually rise to reach the first page on the keywords you have chosen.
On-page optimization: 3 essential points
- Have your brand, term, or keywords contained in the URL of the Facebook page
- Have your brand, term, or keywords contained in the page title
- In the “About” tab, you must modify the “description ” of the page (or “About”)
These 3 points (terms in the title, URL, and description) constitute the 3 pillars of good on-page optimization.
Then, remember to fill in all the fields filled in as much as possible: relevant category, name (name of the page), company name, company information (date of creation, mission), contact details (email, phone …), “About”, legal notices, rewards, etc.
You can also write content in the “Story” section. This is an opportunity here to place keyword variations. For example, for a page on an online store of 5stars specialties, you can insert “5stars specialties”, “5stars recipes” (if the site has a recipe blog…), “5stars cakes” etc. The more keywords you have, the better. Obviously, the idea is not to write an absurd text for all that …
The principle remains to insert these keywords in a natural way. In the legal notices, for example, you can also add more keywords. So many words that relate to the lexical field of cooking and that concern our company/website.
So much for the “on-page” optimization part of the Facebook page which is therefore mostly done in the about category (under the photo and the name of the page).
Likes and links:
The next step is going to be to earn as many “likes” as possible and build engagement on your page so that Google and Facebook see that what you are doing is very important. This will further improve your SEO on Google. For that, no secret … you have to create interesting content, make it known, and hope that a community is formed around your page …
If ever your page does not go up on Google, the most important point will be to build links. For example, if for your brand name there are already competitors who have roughly the same keyword and the same term in their optimization, it will be more difficult to outdo them, and creating relevant links will be essential in order to strengthen the reputation of your Facebook page (and its area of authority …).
You will be able to:
- Create these backlinks by adding an icon like “Find us on Facebook” from your site or your blog
- Post your fan page link on some blogs
- Create a gallery on Flick, Instagram, Behance … with the link of your site and Facebook page
- Sign in to the forums
- Have your products tested by blogging communities
- Donate
- Publish tutorials
- Distribute press releases on a new offer
- Use local directories
- Etc.
If you follow these few tips, your Facebook page will gradually move up in Google search results. But as always, we will have to be patient and tenacious …
But remember, in Google’s algorithm, the number of likes or the engagement of the page is not taken into account and although it is positive to have a large number of likes, it will not have a direct effect on the positioning of your site in the engine responses.
And make no mistake, if your goal is to get your business visible on Google,
it is better to work on the natural referencing of your website directly.
