YouTube is no secret that it is a massive platform with a lot of promise for musicians. Whether you’re sharing behind-the-scenes footage or showcasing your latest music videos, material on the platform can help you reach a large audience, increase your fan base, sell more tickets, and more. Are you looking for some motivation? Here are some of the finest methods to use YouTube to help you promote your music career…
Your Next Tour Should Be Planned & Promoted
YouTube provides precise information to assist you in deciding where to go on tour, what music to play, and how to market it in the lead up to the big day (s). The music charts & insights feature, for example, allows you to check what music consumers are listening to in different cities. This type of information can help you figure out where your music is being found locally and globally, so you can plan your tour accordingly.
Before that, YouTube is an excellent resource for promoting your tour and increasing ticket sales. This can be accomplished in a variety of ways. You can (and should) do things like:
Keep your channel’s banner and description up to date to keep followers interested in what you’re doing.
Give your audience a taste of what’s to come by offering them a sneak peek.
To sell tickets, goods, or connect to pre-release tracks and other videos, use Cards (YouTube’s adaptable pop-up screen tool). You can allow cards to send information to authorised ticket distributors, websites, and merchandise sites.
Make a premiere date and invite fans to watch.
Make lyric videos and upload art tracks.
Make Friends With Your Fans
Engaging with your followers and establishing a community that likes and shares your work should be a top focus if you’re interested in long-term success (which you should be!). By establishing two-way promotion on your YouTube channel and communicating as much as possible, you can build stronger bonds with your viewers.
Pinning comments that start significant conversations to the top of the comment area, like and disliking comments, reacting as often as possible, and sharing fan-uploaded content are all things you should be doing. These tiny gestures show your supporters that you care about what they have to say and that you take the time to show it.
Did you know that you can attend classes on this (and other) topics through YouTube’s Creator Academy to improve your skills? — You can learn at your own pace with them, and you’ll receive a letter of completion for your efforts if you pass with at least a 75% score.
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Feed your mind…
5 Ways to Make Money as a Musician on YouTube
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Make Money From Your YouTube Music Channel
Joining the YouTube Partner Program is the first step toward monetizing your channel. It allows you to make money by generating revenue from advertisements. While you concentrate on generating music, YouTube pairs advertisements with your channel and the viewers of your videos. After that, they collect money from advertisers and deposit it into your AdSense account.
Note that a channel must have 1,000 subscribers and 4,000 view hours in the last 12 months to be considered for the YouTube Partner Program.
This is something you can accomplish with Symphonic as well. We have a specialised team that will go over your whole portfolio and ensure that we either monetize or remove films posted by third parties. With YouTube’s Content ID system, we’ll make sure that only you are using your content and that no one else is profiting from your hard work.
To make things easier for you, we published a complete article about it. To discover all you need to know about getting started, read “How Does YouTube Monetization Work?”
Upgrade Your Artist Channel To An Official Artist Channel
Official Artist Channels are a type of channel arrangement that allows you to select what your fans see first. The following are some of the most significant advantages:
You can find all of your music in one location.
The top playlist and trailer can both be customised.
Your ‘official music’ and full album discography appear in auto-generated playlists.
Fans will be able to subscribe in one spot.
Subscribers from relevant channels (Topic channels, Partner-provided channels, and so on) will be immediately integrated onto your Official Artist Channel, allowing you to connect with them in one spot rather than managing several channels and comment streams.
Official Artist Channels are currently only available to channels that match the following requirements:
Artists, managers, or your label own and administer channels. A channel that is ‘owned and operated’ is one that is managed by you or your team.
At least three official music videos from a music distribution partner are available on YouTube.
Experiment with a variety of different video formats.
There’s no reason to limit your YouTube video promotion to official music videos. Consider lyric videos, art tracks, teasers, and samplers as examples of diverse sorts of material. Even if it’s just a 30-second teaser video, you can generate a lot of excitement for your upcoming release and keep your audience engaged until the big day arrives.
You don’t think you have the time? There’s no need to start from scratch when there are so many methods to repurpose old video content into something new and engaging.
Check out “8 Types of Repurposed Content You Can Create From Your Music Videos” to get your creative juices flowing.
To sum it up…
Improve your YouTube game and get more out of your channel. Taking advantage of all the platform has to offer can result in significant growth, whether it’s more streams and ticket sales or access to new fans all over the world.
Don’t underestimate YouTube’s power! If you want to advance your profession and achieve new heights, YouTube can help.
Best of luck!
