Marketing departments have many functions, but one of the main ones is to maximise the results of their clients and optimise the investment made . On many occasions, to achieve these objectives it is necessary to resort to all-in-one inbound marketing tools .

These are platforms with a multitude of specialties that allow you to work on all phases of inbound marketing , a process of attracting and seducing the customer through content, throughout the buyer’s journey .

To make your job easier, we have gathered and analysed the best tools on the market so that you can find the one that best suits the needs of your business. If you know of one that is not on the list and you think it should, you can leave us the name in the comments and we will add it in future updates.

The Best all-in-one Inbound Marketing Tools…

Act-on

Act-on is a marketing platform that uses artificial intelligence to help you detect what the audience needs by collecting and analysing user behaviour. It is a network of actions connected to each other, which work in an integral and synchronised way to close better experiences for the customer throughout the purchase journey.

Its functions include the creation of landing pages with predesigned tools and templates, customizable web forms , segmentation by behavioural traits, automated messages , reports with key participation metrics, integrations of marketing solutions and open APIs , trend research in RRSS , among many others.

They have two subscription plans , one for professionals and one for businesses. Prices depend on the number of active contacts and start at €802/month.

Adobe Campaign

One of the main inbound marketing tools on the market is that of Adobe. Adobe is a Swiss army knife, and in this case its inbound marketing solution facilitates the management of marketing campaigns in social media and in different channels (Cross-channel) connecting online and offline to improve speed, efficiency, personalization and reports by integrating with other Adobe technologies such as Experience Cloud and Creative Cloud.

Among its main features, Adobe Campaign allows you to create customer segments and prepare personalised messages through  email marketing and offers a broad view of all customer data to generate effective campaigns. Prices are not available on the web, although your payment system will depend on the channels you choose, the number of active customer profiles you interact with and the personalised solutions you want to incorporate into the basic service.

Benchmark one

BenchmarkONE is Hatchbuck’s all-in-one sales and marketing tool. It is geared towards marketing agencies and small businesses.

This platform helps keep contacts organised, attract new customers and automate your business tasks. Hatchbuck offers the basic tools you need at no additional cost.

  • Marketing Software – Efficiently manage sales and marketing campaigns and workflows.
  • CRM and sales
  • email marketing
  • Marketing Automation
  • Landing Pages & Pop-ups

It has a free plan and two payment plans , which start at €53.51/month and €138.81/month with an annual contract (up to 500 contacts and 2,500 emails per month).

Booker

It is a service-oriented tool that offers various solutions that range from planning and managing appointments and personnel, to actions for attracting, retaining and building long-term customer loyalty.

Among its features, we highlight social promotion (allows you to create and publish specials and offers for current and potential customers on Facebook, Twitter and other networks), the business intelligence panel with useful information about your sales and marketing, email campaigns marketing, the payment platform and its survey and review centre, among others.

It has 4 payment plans (from €112/month), although the prices are for US customers . To know the values ​​of other countries, you have to contact the company.

Emarsys

This tool offers customised solutions for the travel, retail and eCommerce sectors focused on the collection and analysis of data from your customers. With the use of artificial intelligence, it performs a series of actions aimed at optimising results, among which we highlight:

  • Omnichannel automation: Simplify execution across channels and improve marketing operations to optimise the entire customer experience.
  • Customer Engagement Platform (CEP): Unifies customer data through open architecture and APIs to drive omnichannel engagement.
  • Personalization: Provide 1:1 personalization across all channels and devices to increase loyalty, retention, and omnichannel loyalty.
  • Loyalty: Identify and retain customers, reducing discount-based incentives and maximising your current marketing use cases with the integrated loyalty program.
  • Analysis : measure the performance of your strategy.
  • Integrates with leading eCommerce providers.

eTrigue

eTrigue is an inbound marketing platform that claims to help you create and execute successful marketing campaigns with minimal efforts and small budgets. It has more than 100 customizable templates for landing pages , which include dynamic and progressive forms, generates potential customer alerts in real time, segments and monitors the behaviour of visitors and leads , performs email marketing and offers specific services such as design, execution of campaigns and team training.

In short, it has several tools aimed at achieving a high marketing ROI , with a real impact on revenue and ease of use. To know the values ​​of their services, you must contact the sales department.

GoSquared

GoSquared is an all-in-one platform that allows you to control the entire buyer’s journey from the same place . Based on the intelligent collection of user data, it segments the public and channels potential customers towards campaigns designed specifically for them.

Analyse your website in real time to know the behaviour of users, reference sources, interactions between them, pages consulted, visit time, monitoring of objectives, etc. With the results, it generates automated marketing actions aimed at improving ROI . It also has a live chat tool to qualify and capture more leads, and can integrate with over 1,000 tools for customer service, CMS, team communications, email, automation, social media, etc.

It offers several payment plans, which start at €68.35/month .

Hub Spot

HubSpot  is one of the best known tools, and one of the oldest on the market (2006) to launch yourself into Inbound Marketing . Many of its tools are free  and all are  customizable . You will find that many  agencies are associated with HubSpot  and offer Inbound Marketing services through this platform.

It has a CRM that includes all the features and integrations you need for marketing, sales, content management, service and operations. Among the most popular solutions, we highlight the free meeting scheduling app , social media management tools, email tracking software, automation for sales emails, email marketing, lead management, lead management, live chat, chatbot and form generator, marketing analytics, help desk software, pipeline management tools,  and landing page creation tailored to the stage each of your buyer personas is in .

The payment plans are very varied since specific solutions, plans oriented to different objectives, or comprehensive packages can be contracted . Marketing Hub plans, for example, start at €41/month and can go up to €2,944/month. You have the option of putting together a custom package by choosing the tools you need.

Jumplead

Jumplead is a comprehensive marketing software aimed at optimising processes for simplicity and profitability . It’s a good choice for small and medium-sized businesses , business owners, marketers, and startups.

Among its functions, it has a landing page and form creator, live chat, email marketing, integrated CRM , marketing automation tools, and various integrations with platforms such as Zapier, Pipedrive, HubSpot , Zoho, and Woofo, among many others.

It has 4 basic plans (between €42.50 and €259 per month) and 4 business plans (between €388.7 and €713.5 per month).

Keap (ex- Infusionsoft)

This all-in-one solution provides advanced sales and marketing automation , the ability to create fully customizable campaigns , and application integration . It is geared towards small businesses.

Among its features, we highlight:

  • CRM (customer management). Customer database to improve organisation, increase efficiency and delight your customers at every step of their path to purchase.
  • Text messages .
  • Sales flow . This feature is an automated way to track and manage your leads throughout your sales process.
  • Appointment scheduling .
  • Marketing automation .
  • Lead classification.
  • Bills and payments .
  • apps .

It has a  free trial and 3 payment plans: Lite (from  €48.50/ month), Pro (from €103 /month ) and Max  (from €121.20/month ). 

Kentico

Kentico is a comprehensive management tool that allows you to manage the user experience and your digital and  inbound marketing efforts from a single platform. With it you can implement personalised, automatic marketing campaigns and strategies focused on the user experience in real time.

Among its main functionalities we highlight the A/B tests  in emails, the execution of campaigns and conversions, contact management , content personalization , email marketing , lead scoring , marketing automation , customer segmentation and analytics. website .

It offers two specific products:  Xperience (a digital experience platform that combines content management, digital marketing and commerce), with payment plans that start at €9,400/year ; and Kontent (a headless CMS), with payment plans that start at €1,081.27/month .

LeadBI

This platform has more than 80 functionalities of all kinds aimed at generating leads and increasing sales.

It allows you to observe in real time all the actions carried out by users and obtain a leadscore without the need for them to complete forms. It has a dynamic form generator with the drag and drop system, automatic chats with users as soon as they enter the site, identifier of the companies that visit the site, email marketing campaigns , internal CRM, marketing automation, integrations with AdWords campaigns, LinkedIn , Facebook or any web media, lead scoring, and many other options.

Also, with its WordPress plugin you can instantly include forms on your website by simply adding a tag tag. It also integrates with CRM and email marketing platforms and has an API to create your own integration.

You can try it for free for 15 days and then access one of its payment plans , which start at €15/month.

Marketo Engage

Marketo Engage, part of the Adobe Experience Cloud, is a platform that offers a multitude of tools to carry out inbound marketing strategies and automate the rest of the marketing processes. Unify the efforts of marketing and sales departments to orchestrate personalised experiences , optimise content, and measure business impact across all channels, from promotion to acquisition.

It includes multi-channel campaign management functionalities (email, mobile, web, social networks and events) and other options to increase your engagement:

  • Marketing automation : email marketing, analysis and selection of potential customers and CRM.
  • SEO and SEM positioning , landing page generator and publication manager.
  • Email marketing.
  • Integration with social networks.
  • Organisation and promotion of events.
  • MobileMarketing .
  • Sales analysis .
  • Organisation of budgets.

It has 4 payment plans , but the prices are not available on the web.

Oracle Eloque

This platform, absorbed by the Oracle company in 2012, allows you to plan, create and implement marketing campaigns on multiple channels.

It has a very complete software with services oriented to marketing automation. Among them, we highlight the creation of dynamic campaigns that are adaptable to changes; advanced segmentation of potential clients and the collection of firmographic data in real time; the design and creation of attractive emails, landing pages and forms ; process automation ; and detailed marketing reports that allow you to track and measure your campaigns.

In addition to marketing automation, Oracle Eloqua can also be used as a sales automation tool for better lead management. It integrates with more than 500 tools and has a training and certification centre (Oracle University).

Prices are not available on the web.

Salesforce Pardot

Pardot is the specialised marketing automation tool  focused on B2B e – commerce from the giant Salesforce.

This cloud-based CRM platform provides a unified view of organisation, marketing, sales, customer service, and e-commerce. Its functionalities include:

  • Lead generation : landing page and subscription forms.
  • Lead management : automation, scoring and nurturing.
  • Social media marketing . Complete management of social networks through its control panel.
  • Measurement of results and ROI .

It has 3 subscription plans: Growth (€1,250/month), Plus (€2,500/month), and Advanced (€4,000/month). You can request a free demo.

Selling Marketing Cloud

Founded in Belgium in 1990, Selligent Marketing Cloud is a marketing automation platform that enables B2C brands to communicate with their consumers through any communication channel . Its Customer Data Platform (CDP) is specially designed to accept data input from all the different channels that consumers participate in and create a unified profile of each one. In this way, you can offer personalised content by combining real-time behavioural data with the profile of each consumer.

The system helps you identify your best customers, segment those with similar profiles and design campaigns to bring them together. From its intuitive interface you can create, customise, test, launch and optimise cross-channel campaigns using the testing features, control groups and automated selection of the winning content.

It has customizable dashboards , advanced reporting, automatic adaptation of templates so that they have a responsive format , an open API for integrations, and many other features.

The page does not offer data on prices, but you can request a demo to see how the tool works.

SharpSpring

SharpSpring is an all-in-one sales and marketing tool for digital marketing agencies. Integrates with e-commerce platforms through custom JavaScript. It has marketing automation solutions, chatbot to boost sales, CRM and sales automation, integral management of RRSS , design of landing pages and dynamic forms , automation of email sending according to user behaviour and campaign monitoring , among others. functionalities.

It has different payment plans, which vary according to the number of contacts (from €475.40/month) . It also offers personalised solutions for agencies and companies, and an incorporation package (€2,073.56), which includes advice for the first 60 days.

Spokal

Spokal is an inbound marketing tool for WordPress sites , which focuses its efforts on the top of the conversion funnel . It is aimed at small and medium-sized companies, whose main need is to attract more users to their website and extend their authority on social networks.

It is very simple to use. You just have to follow 5 steps:

  1. Import content to the library offered by this platform from RSS, Twitter, Feedly or by hand.
  2. Set your schedule. 
  3. Create categories , proportions and limits to have the platform organized as you want.
  4. As Spokal learns from your audience’s interactions , it schedules content from its library more often, driving more traffic to your website.
  5. Keep adding content and the tool will do the rest.

In addition, within the platform you have an image editor,  an editorial calendar (allows you to invite external collaborators), seo tips,  a free image bank (allows you to drag and drop them even for commercial use), analysis of posts and Keywords , ROI calculator and A/B test , among other features.

It does not have a free version, but it does offer a 14-day free trial . It has 3 payment plans , ranging from €59.50/month to €145.61/month.

Salesfusion Sugar Market

Sugar Market is Salesfusion’s marketing automation tool. Work with intuitive workflows, CRM , and analytics reports that measure success throughout the customer journey. You have a suite of inbound marketing tools to capture and qualify leads by creating emails, landing pages , and forms designed with intuitive drag-and-drop builders. The SugarPredict future accurately predicts how likely your leads are to convert to Marketing Qualified Leads (MQLs) and pinpoints leads to prioritise.

From the platform you can launch paid search campaigns on Google through Salesfusion to attract quality traffic, manage your social networks , SEO and SEM , view and analyse the performance of all actions, audit your website, create automated email campaigns , measure ROI and access shared interactive dashboards with performance reports.

It does not have a free version, but it does offer a free trial . Their payment plans vary depending on the contacts, they start from 10,000 contacts for €864.35/month.

Zoho Marketing Automation

Zoho Marketing Automation is an all-in-one software that helps businesses manage their marketing activities across multiple channels.

It allows you to create personalised campaigns through email, web, social networks, mobile devices and even offline, providing a complete end-to-end experience.

It offers a 360 view of potential customers that the entire work team can access to coordinate actions in the different areas, track their growth, monitor the different ways of generating potential customers and optimise conversions by investing in the correct channel. Plus, with the marketing planner, you can budget and measure campaigns from start to finish and track ROI .

You can also customise pages with dynamic content and engage visitors with forms, popups, polls , etc. Easily integrates with Zoho CRM, Salesforce, SugarCRM, Hubspot, MS Dynamic 365, and other business applications like Google, LinkedIn, Twitter, and Facebook.

It has two subscription plans of €23 and €43 per month . They can be tested for free for 14 days.