IT Website Design means designing the website using various creative elements with a focus on user experience. User experience focus was less important when it was limited only to laptops and desktops. However, with the rise of tablets and mobile phones, IT website design has become an essential part of any kind of firm. For an IT industry company, a website plays an important role in presenting yourself online. Therefore it becomes important to design it just right. Also, to reach the right set of audience and show your brand image in the right manner, you just cannot skip the answer to how to build an IT website!

So let us help you with the best tips and tricks when it comes to information technology website design.

Want to Create an IT Website Design?

Build Information Website design isn’t that challenging as it sounds. Google itself has made it so simple and creative that one doesn’t need an advanced level of expertise to create a website of its own. However there are a hundred functions, programming, and coding that all firms may not be aware of, and yet they want to be perceived as bright on the online platform. 

Here are a few easy-to-follow steps on how to make IT website for business:

Be Clear on the purpose and strategy of your Website 

Before jumping right into the designing part you must define a purpose for your website. What purpose are you selling? What is your USP (unique selling point)? What do you wanna achieve? It doesn’t have to be just sales and profits. It can be to display your product or service, receive CTAs or simply sign up for newsletters. 

Explore the trending website design ideas

An IT website design is never consistent and never should be. It changes according to the audience, competitors, internal as well as external environment. There are a few elements that enable the audience to engage. These include:

  1.  Web-based animation: Dynamic Backgrounds on an IT Website Design enable a memorable user experience. The background content should complement the main existing content rather than being highlighted itself. Eg. micro-interaction, parallax effect, particle background, Etc
  2. Scrolling transformation: When a user scrolls through your website, he is absorbing every little detail he notices. Here, companies have the opportunity to connect with them so that they come back. Transformation can take the form of an entire change in color scheme, animations, or layout. Check out the Website for Janbask to understand better. 

 Choose a platform (Websitebuilder): 

Here comes a little challenging part. Apart from hiring agencies to create an IT website design, there are several DIY platforms where you can design your IT website and showcase yourself. Here is a list of IT website design tools: 

  • Wix
  • Squarespace
  • Weebly
  • Site123
  • Strikingly
  • Duda
  • GoDaddy
  • Zyro
  • WordPress.com
  • Jimbo Creator
  • 1&1 IONOS

Each website is suited for different needs and created with a different focus like templates, budgeting, time taken, etc. If you are still unsure which website builder is right for you, you can always opt for free trials or define what you want to make. And then narrow it down to the list of websites accordingly. 

Select a relevant template/theme

Most platforms come with a set of predefined templates filled with example content. These templates are divided based on their industry, so that each content/page is easy to navigate, saving us from all the time and effort of creating each one by one. Templates begin with a preview of the page of what it will look like. Then you can make adjustments wherever necessary. 

Plan on the branding 

Finally, we start the designing part. Here are some areas that might seem petty but play a huge role in shaping your information technology website design. 

  • Color: Color is the first way a brand communicates to its audience. Color psychology helps to determine which color resonates best with your brand. For Example Wealth, health, tranquility, and nature are represented by Green; Trust, Security, stability, and calmness are represented by the color blue, and so on.
  • Font: Font too, has a big impact on how people see your brand. Usually, classic style fonts like Arial and Helvetica symbolize professionalism and formal approach, Whereas fun and playfully approached brands would want to explore more abstract fonts. 
  • Visuals: Visuals help in increasing website engagements, clicks, and shares. Make sure not to add too many high-quality images as it could slow the IT website load time. 

Positioning and Optimization 

After sorting out the initial steps, we now work on positioning and optimization. Positioning means placing the content on relevant pages of the website effectively. Notice why the navigation bar is usually on the left side or top of the page. This is because people usually read the content in an ‘F’ format. 

Optimization means pushing the content higher in the search engine ranking. Metadata is what we create that displays next to our title on the search engine. 

Publish!

After all these steps we now take a recap of all we have done so far and check if there are any adjustments or changes required, whether it is resonating with our brand, communicating effectively, etc. Some common things you’d want to check are: 

  • All links are working 
  • Content is readable 
  • Website working across all devices
  • Loading speed (not more than 4-5 seconds)
  • Nothing more than 3 clicks away

Monitor, analyze, and correct 

Here comes the tracking part. Monitoring how your website is performing is a crucial part. It displays the first impression in front of your potential customers and competitors. The beginner’s tool to track your IT website design is by connecting your website to Google analytics. There you can track things like the number of views, duration on each page, bounce rate, conversion rate, etc.  

Final Take

Crafting an informational website design does not have to be that daunting and intimidating. All you need to have is a clear understanding of the website building tool so that you can utilize it to the fullest by presenting it effectively to achieve your overall goals. However, for advanced services like Task Automation, Data security, Communication management, and other IT assistance Janbask is one place where you can get ’em all. After all, it’s your website and you know what’s best for it.