10 reasons you need a digital marketing strategy
- Saves time and money
- Helps to understand your audience
- Helps to reveal new opportunities
- Increase your reach
- Helps reach your goals
- Helps track your performance
- Gives you direction
- Establishes your strengths, weaknesses, opportunities, and threats
- Higher chances of ROI
- Helps stay ahead of your competitors
Challenges of creating a digital marketing strategy
Here are a couple of challenges you may face when putting together your digital marketing strategy:
- The digital marketing industry is constantly changing, making it difficult to come up with long-term plans.
- Choosing what digital marketing channels to use can be difficult as the options are endless. They all require a decent amount of research and possibly some testing before incorporating them into your plan.
- An insufficient budget can create major challenges when trying to create a digital marketing strategy, making it impossible to achieve your objectives.
Applying the RACE framework to your strategy
RACE stands for REACH, ACT, CONVERT, and ENGAGE. Each of these steps is imperative to the success of your digital marketing strategy.
Smart Insights created the RACE Planning system to assist businesses in structuring their digital marketing strategies. Using this framework when putting your plan together will really help you to utilize the best practices required for creating a great digital marketing strategy.
Conclusion
A digital marketing strategy is an essential tool for any business that wishes to use digital marketing channels to achieve objectives and goals. It takes a lot of research and testing to make sure that the strategy you implement is the right one for your business. Your digital marketing strategy will help you lay the foundation of all your future online marketing activities so don’t take the importance of it for granted.
