It’s 2021, and what worked before may no longer work; marketing is something that evolves with time and technology. To stay ahead of the competition, you must change the way you have been marketing in the past. When it comes to education marketing, institutes must look for new ways to reach out to their prospects by utilizing various platforms. They must devise a marketing strategy that meets the needs of their educational institutions.

These strategies will assist you in developing your institute’s own brand, reaching the right prospects, standing out in the crowd, and, most importantly, increasing enrolments.

 

  • Live Streaming and Video Marketing:

Human beings are visual beings. That’s why where a picture may say a thousand words, a video says it all (sometimes in much fewer words). When it comes to deciding on an education institution, what matters the most to an audience is the connection with the staff. In such a situation, a video message addressing the students and their families can prove to be very effective in establishing a connection. 

  • Social Media Influencers: 

There is a rising tribe of social media influencers who post snippets of their experiences on various platforms like Instagram, Facebook, and YouTube. The chances are that a campus already has a host of such influencers, and some of them may already be journaling their experiences through pictures or Vlogs (video blogs). With the help of an influencer, create an effective campaign using genuine student reactions. Remember, no matter how flashy the world may get – real or virtual, honesty is always the best policy. The education marketing campaign on social media has to be on-point.

  • Mobile-Friendly Marketing 

The mobile phone has become an extension of our personality. This means that any message that needs to be conveyed to anyone first reaches their mobile phone. Therefore, mobile-friendly marketing should be an indispensable part of your education marketing and higher education marketing campaign. For a successful mobile marketing campaign, the first and foremost point to remember is that any design – website, online ad, brochure, blog – should be designed keeping the mobile screen in mind. 

  • Personalized Email Marketing 

How do you decide that you want to read a marketing email? When do you feel that it connects to you and identifies with your requirement right? This is the same formula to be used with education marketing. It is first important to divide your target audience into different segments based on their requirement, such as:

  • Game on Students – Gen Z population; students with impressive scores looking for the right combination of subjects to realize their career dreams.
  • Confused Candidates – Young students of the same generation are confused about what they want to study further.
  • Parents – Parents and guardians of aspiring students.
  • Career Accelerators – Professionals who are looking to upgrade their careers with an extra dose of education. 
  • Career Switchers – Older students looking for something new to learn after gaining significant career experience.

Keeping these categories in mind, develop content – in any form – to reach out to their aspirations and catch their pulse. You can also refer to this beautiful article 7 Tips for Email Marketing in Higher Education [2021] for further tips & tricks.

  • Chatbot Communication:

It is not humanly possible for a college representative to interact with and respond to every application. Therefore, a simpler and less stressful option would be to design a Chatbot for the education industry that will communicate with the prospective student and discuss their options as a college representative would. Automating the responses is a critical task because, as mentioned before, no one is going to wait long enough for the live chat to reply – it has to be instant.

 

Marketing, as we have learned in the past, evolves in tandem with the technologies that influence it. To remain competitive, higher education institutions, like any other rapidly growing industry, must keep up with these strategies and trends. These strategies should be able to encourage potential students to continue their current education and also take up higher studies.