There is cut-throat competition going on in the local market and business owners need to stand out from others to get more customers and sales. As more businesses are going online due to the current outbreak, it becomes instrumental to optimize your business for local marketing to get the most out of it.
In this article, we will have a look at the best local marketing strategies to ensure better customer reach and bring more sales to the table. If you have not done any local optimization yet, this post will be handy to get started:
Participate in offline community events
For shining online, you also need to do ground-level marketing that will bring more exposure to your brand. If there are any local community events happening and they have some kind of sponsorships, participate in that. These sponsorships will cost you very little but bring out massive traction to your company.
This is because, people remember what they see, and when they interact with your brand even for a few seconds or maybe minutes, there is a high chance of conversions. You can check out your local news directories for upcoming events and convert that event into an opportunity for your business.
You can participate in small charity events and promote your brand in the most subtle way by helping people out right there.
Check your listings
Many local business owners still haven’t claimed their official listing on multiple platforms including Google My Business. If you also haven’t done that yet, it’s high time to optimize your listings. Make sure you’ve claimed your Google My Business listing and all the vital information is present on your listings.
As customers will be reaching you using the GMB listing, so it has to be accurate and up-to-date. If you have recently moved to another place or changed your phone number, don’t miss to update the details in your listing.
Along with Google My Business, you can also claim your listings on Bing Places and Apple Maps to make sure you have omnichannel access for your customers. Along with this, to make the most out of your listings, do check if there are any duplicate listings present on the Internet. If there are any duplicate listings, consider them removed on priority.
Invest in local SEO
Just like any standard SEO practice, local businesses do require robust SEO so that more customers can reach and drive sales. Make sure your website and other touchpoints have the same NAP details so it won’t create any confusion. Also, do check your competitor’s profile to see on which keywords they are ranking and how you can outperform them.
If you don’t have an optimization team, it’s a better idea to hire a good local SEO company and everything optimized for your business. Local SEO services go beyond just claiming listings on Google My Business and other platforms. So, to take a lead from your competitors, ensure that you are missing out on any local opportunity.
Engage with locals on social media
The best way to generate more leads and ensure better customer reach, start using social media more and push content that will attract locals to your brand. You can push small contests, quizzes, giveaways, or updates on social media and engage customers n a better way.
This will not only improve your brand visibility but also help you generate more customer reach in an organic way. Figure out which social media is generating the most engagement for you and start pushing more on that platform. To win the social media game, you need to be consistent and interactive with your customers. If someone has dropped a comment on your post, do reply to them as soon as possible.
Focus on storytelling
Storytelling helps you create your brand identity among local customers in an interactive manner. This is because people do remember stories and this method of marketing helps in cross-selling more products. This marketing technique will definitely give you an edge over the competition and it doesn’t require any kind of high budget planning. Even a simple and attractive landing page can do wonders for your brand.
Showcase positive reviews
When it comes to local marketing reviews and ratings matter the most and you need to showcase what good your customers are saying about you. You can create a testimonial section on your site and showcase the best reviews about your brand.
People prefer to read reviews and check out ratings before buying and this will help you a lot in driving more sales. List your business on multiple review sites to grow your reach among customers.
These were some of the best local marketing strategies that you can utilize to gain an edge in the local market and thrive online. Start optimizing your site using the above tips and you will definitely notice drastic change invisibility. Also, you can opt for suitable SEO Packages!
