The local SEO is a very effective marketing strategy in making your business a reference in its region. It consists of a simple technique, but it brings excellent results to local businesses.
Online searches such as “restaurants near me” or “Hotels on Lahore”, for example, are increasingly frequent. Have you thought about the potential for attracting new customers if your company appears in these surveys? We are talking about customers who already know what they need, they just need to choose the best solution for their problem.
What is local SEO?
Local SEO is an optimization strategy so that your website appears in the first place on Google in a local search. This type of research is growing, especially when done through mobile devices.
The constant use of the cell phone makes it easier for people to search for immediate and specific information for the area where they are. For example, someone looking for a nearby printer to print a document needed at that moment.
The local SEO responds to these surveys and local businesses can and should use it to reach an interested audience that is nearby.
Do you have a restaurant? A hotel? Local SEO can bring you many clients who are close to you and need your services with some urgency. If your business would benefit from greater regional visibility, local SEO is a must-have concern!
4 Advantages of Local SEO Optimization
1. Increase your business visibility and authority
Through local SEO optimization, you’ll be able to stand out in Google, appearing in the first places of search results. This way, you will have more visibility, which is half the way to receiving more visits (both on a website and in a physical store).
How many times have you gone to Google to search for restaurants in your area and ended up dining at the one that came first? It is that the fact of appearing among the top results of search engines also increases the authority of a business.
This is because, if Google suggests it and the reviews are positive, anyone looking for it assumes it must be good! This creates a snowball effect: new and satisfied customers give good reviews, which brings in more customers.
2. Encourages the implementation of an action
Usually, local surveys arise from a very concrete intention of action. When someone searches for “hotels in Lahore” they already intend to go to, they just need to choose the hotel to advance on their shopping journey.
This intention of the action is an asset because the customer’s need is already created, which speeds up the process a lot. It is at this point that it is important to make yourself known and for that, you should resort to local SEO. We are talking about providing answers to customers who already have a real expectation of purchasing or using the service.
3. Attracts new customers
Many local businesses live off their regular customers, recommendations, and occasional tourists who wander around the area in which they are located. In this way, they end up losing the opportunity to attract more customers.
If, more and more, people are looking for information online, take the opportunity to stand out! For example, someone who adopts a puppy will need a veterinarian, preferably in their area of residence. If by searching on Google, you find your clinic and choose it, you will have gained another client for years to come! When the goal is to attract customers, local SEO must be integrated into a complete Inbound Marketing strategy.
4. It doesn’t require a lot of resources
Local SEO is an excellent strategy for local businesses with limited resources. Without having to invest in paid campaigns, you’ll get more visibility, more visits, and more customers. According to Neil Patel, one of the great names in Digital Marketing, keywords defined for the geographic area can generate up to 33% more revenue!
Already convinced?
Local searches are becoming more and more a widespread habit and companies’ Digital Marketing needs to keep up with these new trends. In the case of regional businesses, local SEO can be a determining factor for success!
If you don’t know how to get started, OMT has specialists in different areas of Marketing ready to help you. Start by taking a free evaluation of your company’s Digital Marketing. We will give you our feedback!
