Content marketing services agencies have the opportunity to enhance and strengthen their strategies with the start of a new year. Now that 2020 is over, it’s time for us to look ahead at what 2021 will bring.  Let’s take a look at five content marketing trends you should consider this year.

  • Trend #1: Personalized Content

The buyer’s expectations have changed over the course of time. Today, a typical customer would want you to communicate with them in a personalized way. Personalization gives you an advantage over your competitors. According to a credible report, personalized lead nurturing can increase sales opportunities by a staggering 20%. Owing to the growing popularity, the scope for personalized content is increasing big time. Statistically speaking, content marketing agencies in Canada state that the demand for personalized content has gone up by 92 percent.

Remember, personalization is almost entirely dependent on data. The more information you have about your customers the better it is to create meaningful messaging. It is up to you to determine what information you require, such as demographics, preferences, objections, and so on.

It is not necessary to have a lot of data in order to get things started. A lead may give you their name and email address and you can reach out to third parties to dig up more about these prospects.

You need to follow a particular pattern to make sure the personalized content is being sent to the right people. For example, create a campaign with a name, email address, and topic. This will allow you to offer additional content via email to those who meet this criterion. You’ll then be able to track whether they open the email or click on any links. You can personalize your emails based on how they interact with your brand.

Having said that, creating personalized content could be a time-consuming activity. If you are a small business owner, you might not have enough time for it. In that case, hiring quality content marketing services will get the job done. Most people confuse content marketing services with SEO services. These two are entirely different expertise. So don’t let SEO services providers convince you that they could be an alternative for a content marketing agency in Canada.

  • Trend #2: The Importance Of Topical Authority Will Increase

Search engine algorithms have latterly started to put more emphasis on authority and expertise. Topical authority refers to the website’s knowledge and expertise in a particular area. This is usually achieved by writing more quality content. Broadly put, you will be providing more information to your customers, which in turn will help you win their trust. Your content may be cited by other websites if they find it valuable. In turn, backlinks will be gained, which is another important SEO ranking factor.

  • Trend #3: Rise Of Interactive Content Creation

Interactive content is not new. It is has been trending for the last few years. That said, interactive content is still a leading trend in the world of digital marketing. We went through a year with social distancing which limited our interactions with people. Brands tap into interactive content to fuel virtual connectivity. It is pertinent to mention that not all content marketing agencies in Canada are good at creating interactive content. Therefore, you must weigh down their qualification before officially taking them on board. Some of the key factors you need to consider include experience, credentials, and online reviews.

  • Trend #4: Live Video

Pre-recorded videos are not as engaging as live videos. It is because live videos can be compared to having a private video call with a friend, even though they are broadcasted in front of a lot of audiences.

Today, anyone can create content. A video shot from a mobile device on the dashboard of your car can be as impactful as one taken in front of a green screen. Live videos can be shot with informal backgrounds that reflect your work environment.

  • Trend #5: Value-Driven Content Gains Leverage

Web users are exposed to a lot of content online at this point in time. Thus, it is natural for them to be more selective about what content they consume due to the number of blogs, videos, or other content genres.

Keep in mind; your product is not always one of its kind in the market. More often than not, there would be tons of other products that would resonate with yours. So it is important to stand out from your competition.

Offering value-driven content is the best way to win customers’ trust. Think about how your product will impact their lives over the long term. Your audience is more likely to look elsewhere for information than you are if you concentrate too much on the “marketing part” in the content. Various stats reveal that content marketing services companies in Canada are increasingly narrowing down their focus to value-driven content.