Do you know what’s the first thing we do when we hear something unique? Something that we don’t know or something that makes us curious? We simply Google it. Ever wonder why? The answer is simple!
When we want to learn about something we go and explore it. In a world connected digitally, the easiest way to explore is by searching online. This is what happens with all businesses. Startups build their way into the competitive market with a whole marketing strategy. Amongst that marketing strategy is an important marketing tool known as a website. This powerful tool helps potential customers know more about the product or service your business is going to offer. This is why it’s so important to build a user-friendly website that’s easier to navigate and gives a booming insight into the business with sufficient information thus satisfying and letting the customer know if they can benefit from the product/service or not.
The importance of website branding should not be ignored at any cost. Below are some great website branding tips that can help small businesses greatly.
Simple Domain Name:
As said by Leonardo Da Vinci “Simplicity is the ultimate sophistication”. This works wonders in all aspects of small business branding. When choosing a domain name make sure it’s simple and relevant. The domain name should be short and is mostly the name of the business. This makes it memorable and easier for users to search for.
User-Friendly:
It’s extremely important for the business’s website to be user-friendly. This is such a crucial mistake that most businesses make and it can cost them a lot. Some businesses develop a website that’s only accessible on desktops and doesn’t resize automatically when opened on mobile phones. The website must be made in such a way that it is mobile friendly and the layout of the website isn’t affected when opened on any other electronic gadget. The website design must be responsive otherwise it won’t be of any use.
Customer Reviews:
When a user visits your website, they are definitely interested in knowing about your business and what it offers. But what can be an even more enticing element is adding in a customer reviews section. This section will have customer’s honest reviews written down. This will help the user in making a well-informed decision and they will also be attracted to the fact that the business lets customers voice out their opinions making it a win-win situation for both the business and the customer in developing a positive image and getting a better idea about what to purchase respectively.
Add Pictures:
It’s a game of visuals in the 21st Century. Whatever appeals to the user visually, they tend to be more attracted to it. With high-resolution pictures of products or services, a small feature video, behind the scene production process, or any other graphical content that’s well-shot can attract consumers.
Add in sufficient “Call to Actions”
It’s extremely important to make appropriate use of websites, especially for small businesses. For this reason make sure you use such call-to-action phrases that are clear, appropriate, and directional.
A few sample call-to-action phrases are listed below:
- Subscribe To Our Newsletter
- Book An Appointment Now
- Get A Quote
- Order Now
- Add To Cart
- Get A Free Trial
Furthermore, you can build up other unique conversion opportunities like pop-ups to entice customers alongside making full use of website branding. You can also add the business’s social media channels icons on the business’s official website so the customers can have more information to look at building up the hype consequently.
