The web design paradigm is changing and as visitors are also getting smarter, the design trends are also getting more transformational. If business owners need to stand apart from the rest and drive more traction to their company’s website. Then they need to focus more on the curing design trend that will help them dominate the competitive niche.
Regardless of whether you own an eCommerce platform, an enterprise website, or a personal blog, these design trends can help in gaining more traction. So, even if you are new to web design and getting started with your platform, then we have got you covered. On this note, let’s have a look at the top six web design trends shared by web design Company in India, that you can’t miss in 2021 and beyond.
Fun elements
The world is recovering from the critical condition of COVID-19 and you can too contribute to making people better with your website. While redesigning your platform, make sure you also have some fun and positive elements that will instantly catch visitors’ attention. It can be your response message to the crisis, a fun message on the home page, or a soothing animation. There are several elements available online that you can take and use on your website.
A simple motivation quote or a few lines about togetherness and unity in this tough time will do its job. It will fuel the visitors with positive energy. While implementing these changes, make sure you also focus on your company’s branding. It’s the right opportunity to showcase your brand in front of people and turn the visitors into potential leads.
Go minimalistic
In a web full of clutter and stuffed information, offer a minimalistic experience to your visitors. Go for a clean, information-driven, and user-centric website design. When customers quickly get what they were searching for, your business authority and trust improves. Keeping the overall user experience seamless on both desktop and mobile platforms, you can do wonders.
While redesigning the website or building it from scratch, ensure it’s working seamlessly on your mobile devices. As searching engines focus more on mobile-first indexing, it’s important that your website functions smoothly across all platforms. If you are using CMS, then pick a theme that is fast and will not hamper the user experience.
Color schemes
When it comes to the latest design trends, we can’t overlook the importance of colors and their impact on your visitors. Don’t use very bright, shiny, and flashy colors as they are not suitable for improving the overall user experience. Instead of using bright colors, go for light and share earthy color schemes that will accommodate your visitors with a soothing browsing experience.
Punchy colors work well on social media campaigns, however, while designing the web pages, you can use earthy and pastel shade colors. You will find a lot of impressive color schemes from which you can take inspiration for your website.
Use of augmented reality elements
The future of web design is interactive elements that will help businesses to hold their customers for a longer time. While redesigning the website, ensure you have some AR elements that will improve the page on time factor. If you sell products, try to convert the most selling products into AR elements and let the customers explore them in AR. On the other hand, if you are into a service-based domain, you can still use AR. You can convert your company’s logo into an augmented reality element and let anyone scan it using their phone.
Focus on storytelling
Storytelling is the key to grow and nurture your customer base without any aggressive ad efforts. While you develop a website or redesign it, make sure it has some elements of storytelling. You can story-tell your business journey, or about your products or services. Storytelling works excellently and it improves the overall engagement rate of your website.
You can redesign the home page in such a manner that it has some elements of storytelling. Hire a good web developer and a copywriter who can take care of the storytelling aspect of your business. Storytelling can help businesses boost the ROI and revenue in 2021 and beyond.
Information-driven
The last but most important element that will help you dominate web design in 2022 and beyond is the information-driven approach. Delivering the right information in the simplest way is the key to turning your visitors into customers. Focus on how you can improve the overall browsing experience of your website and gain a competitive advantage.
As customers are getting more aware of the design elements, and overall UX, it’s important to dominate the competitor by standing apart.
Wrapping up
Get started with these new web design elements that will help you dominate the market in 2022. Grow your sales and onboard more customers to your business by improving the web design.
