Introduction

Are you a startup and looking for an SEO strategy???

Are you a startup and wondering how to strategize an SEO plan???

Here is what you should do to plan an effective SEO strategy for your startup business:

  1. Have a mission and vision: As a startup you must define your SEO goal. In other words, where you are and where do you plan to reach. This would lay the foundation of how your SEO strategy should look like.
  2. Define timelines: Break the above-mentioned goals into short term timelines that are achievable. In other words, define you short term goals like achieving X bounce rate, Y conversions, Z impressions and more.
  3. Decide the budgets: Most of the startups tend to pump in a lot of money at the launch or start of the business. However, this approach not only consumes your funds but fails to achieve sustainable SEO. Therefore, just like the goals, decide a budget and break it into equal chunks of small portions that will be periodically pumped into achieving growth and sustainable SEO results.
  4. Get the communication right: For the success of SEO, content plays a crucial role. Therefore, as you embark on your SEO journey define what is your virtual communication like??? What would be the tone, language and style??? How do you wish your viewers to perceive you as? These elements will create the framework for your content keyword research and also uniformity of tone across your digital presence. However, here is a tip to remember. You may be tempted to use more and more keywords in your content. But remember, too much stuffing of keywords, kills your story of the business. Therefore, be wise and use keywords wisely.
  5. Be fast: As a start-up, you will definitely want people to reach you by all means. Therefore, ensure that your website loads fast, is easy to navigate and most importantly is mobile friendly.
  6. Know your competitors: As a startup you must have definitely done your market research but when you plan an SEO strategy, it is essential to do a competitor analysis. This is to understand how your competitors are branding themselves in the virtual world.

These are some of the pointers that startups must remember while creating their SEO strategy. However, it is suggested that instead of toiling yourself, opting for SEO startup companies make your SEO journey easy, effective and stress-free.