Email appending is nothing adding additional contact information to an email database or adding new email addresses to an existing dataset. This can be done manually or through automation, and it is an important tool for marketers who want to reach their target audience. Email appending can help you create more relevant and personalized messages – that are more likely to be read and responded to – by adding information about potential customers’ interests and demographics.

In addition, email appending can also improve your campaign results by helping you identify valuable leads and customers. If you’re interested in learning more about email appending, keep reading!

Some Interesting Facts about Email Appending

Did you know that the Direct Marketing Association (DMA) study found that email append services can increase response rates by up to 50%? Email appending can help you target your customers with greater accuracy, ensuring that your messages reach only those who are most likely to be interested in what you have to say.

By adding email addresses to your marketing lists, you can improve your chances of making a sale and boost your bottom line. So if you’re looking for a way to improve your marketing efforts, consider using an email append service. You won’t regret it!

Also, email appending can increase your customer base by 20% or more.

Email Appending Best Practices that are Worth Considering

With these facts in the backdrop, let’s delve into some email append best practices that you can incorporate to meet your marketing milestones.

Build Quality Data before Appending Contact Data Intelligence to your Datasets

Data is the lifeblood of any marketing campaign, and email appending can be a great way to improve your list quality. But if you don’t have accurate data, your results will be far less than optimal. Here are a few tips for ensuring the quality of your data before you start appending.

  • Make sure all your contact information is up to date. This means keeping track of address changes, phone number changes, and other updates.
  • Flag incorrect data. If you have records that include typos or outdated information, mark them as such so they can be corrected before append operations begin.
  • Use verification services. These services cross-reference your contact data against other available databases to ensure all data is accurate in all respects.

Append Data Fields that Enable Targeted Marketing

Do you ever wish you could target your marketing more accurately? Maybe you have a general idea of your ideal customer, but you’d like to get more specific. By appending data insights to your lists, you can target potential customers with pinpoint accuracy. While availing an appending service, ensure you are appending insights about marketing budget spends, buying behavior, online activity, employee size, technology adoption intelligence, browsing behavior, and a host of technographic, firmographic, and psychographic insights – that will enable you to target prospects with apt relevance. To create more effective targeted marketing campaigns, it’s important to append data with these insights to your lists. You can create segments that are more likely to respond to your message by doing this. Also you can integrate a host of automated email marketing workflows with these segmentations.

Weed Out Undeliverable and Redundant Emails

Email marketing is an important tool for businesses of all sizes. It’s a cost-effective way to reach customers and keep them updated on your latest offers, services and products. However, if you’re not careful, you can end up wasting time and money on emails that never reach their intended recipients. To maintain a healthy email list, it is important to weed out undeliverable emails as part of your email appending drive. Sending messages to addresses that don’t exist or are no longer active can hurt your sender reputation and cause you to lose potential customers. Sending messages to invalid or nonexistent addresses can lower open and click-through rates and damage your reputation with ISPs. So how can you make sure you’re reaching as many of your subscribers as possible? By using a verified email validation service to clean up your list.

Devote Time for Data Deduplication

Running a marketing campaign needs you to shoulder a lot of responsibility. You don’t want multiple copies of the same email sent to the same recipient. Also, duplicates can result in multiple instances of appending the same record. This creates a bad experience for your prospects and results in wasteful marketing budget spending. When it comes to data, the more you have, the better. But with so much data floating around these days, it can be tough to keep track of everything and maintain a clean database. That’s where data deduplication comes in – it helps identify and eliminate duplicate data entries, leaving you with a streamlined, organized database. And when it comes to marketing campaigns, having clean data is essential for successful results. So, if you’re looking for a way to improve your campaigns, start by deduplicating your data.

Maintain the Sanity and Integrity of the Appended Database

When dealing with a large database, it can be difficult to keep track of all the changes made. To maintain data integrity, it is important to make sure that any changes are made consistently. You must append data to an existing database to preserve its integrity. This would mean maintaining versioning and consistent backup of the database that is being appended in order that you can always revert to a previous state in the event of a faulty append procedure. Also, there should be a robust mechanism to sync and refresh the appended data over 45 to 60 days so that the data is current and active, helping you drive highly responsive campaigns. This can prove to be beneficial as data tends to decay at the rate of 3.24% per month. You can ensure that your data remains accurate and reliable by following these guidelines.

Segregating your Appended Lists as Opt-in, Opt-out and House lists

Following the append match as part of data enrichment, the e-mail append vendor should effectively map the lists as an opt-in or opt-out email to the matched addresses, allowing recipients to identify your intent to contact them via email. If you choose to engage with the opt-out list, you will undoubtedly receive even more addresses, but you will almost surely generate a slew of complaints directed at your e-mail reputation.

Choosing to work with opt-in lists is the safer option, and it should be your preferred one. By requiring recipients to opt-in, you realize that you are establishing a list of people who want to hear from you or are interested in your services.

You should keep the addresses received via e-mail append operations separated into opt-in, opt-out, and home lists. Sending to the append list from a different IP is recommended only if you get a bad batch of e-mail addresses or want to incorporate opt-out lists in your campaigns.

In Conclusion

On a final note, it may seem obvious, but make sure the client list you send to an e-mail append supplier only contains existing customers. You should not attempt to attach the record if the consumer cannot identify a past link or relationship with your brand name.

The best email marketing campaigns use a variety of strategies to ensure they are reaching their customers where and when they want. They also have an effective strategy for retaining new subscribers while keeping the unsubscribe rate low so that it doesn’t harm your open rates.

If you’re not sure how to create a campaign with these features, get in touch with us! We’ll work one-on-one with you to develop a plan that will help you grow your business through emails.