Link Building is one of the most important things for building trust and authority. As search engine bots crawl your pages, they will also follow sites linking back to the site to establish its authority. However, link building has been an uphill task for many marketers after Google updated its algorithm to easily identify and degrade those with poor quality links. In this post, we look at three special link building boosters to raise your site ranking.
Generate Linkable Assets
One of the best ways of dominating SEO Singapore result pages is link building to generate unique content to earn links from followers. While promotion is recommended, sites that have superior content will always remain ahead of others. With Google progressively emphasizing on user satisfaction, content marketing has emerged as the new tool to generate high-quality links. Top notch content is part of the linkable assets. Other linkable assets that will draw a lot of follow-ups include inforgraphics, interviews, newsworthy linkbait, quizzes, and data-driven research.
Leverage Your Link Building with Influencer Marketing
Over the years, industry influencers have emerged as critical components for accessing huge and engaged audience. Because they are experts and command a lot of trust, more followers will take their recommendations and link back to you. Note that most of these influencers are very busy and you need to get your site, strategy, and email marketing efforts in order before reaching them for assistance.
Use expert roundup posts: One of the best ways to have influencers edge towards you is working on expert blog posts. By having the influencers answer a question of interest, they will share the post and drive significant traffic to your site.
Become an ardent follower before seeking assistance: Expert marketers also recommend that you identify top influencers in a niche and follow them regularly. By commenting, sharing their content, and engaging genuinely, the influencer will see you as part of his important network. At this point, asking them for assistance will not be turned down.
Contract the influencer: This option will no doubt cost you some money. However, digital marketing is never cheap, and you should be willing to go an extra mile. Once you have identified the right influencer with a huge following, agree on the targets, and he will go to any lengths to deliver the anticipated links and conversion.
Discover and Build Links from Mentions
Instead of waiting for your content to generate links, this method involves discovering links from all areas that the brand has been mentioned. Though the strategy works better for large companies with reputation, it can also deliver significant results for your situation.
To use this strategy, you need to start with a paid tool such as mention that sends prompt alerts when your brand is mentioned. Now, this mention is the opportunity you have to capitalize on. You can even narrow to mentions with greater potential by using filters such as Boolean. Note that the process will require patience. Once you have identified mentions with high outbound & inbound links, great relevance, contact the respective brands especially on social media to start linking back.
