Are you ready for your journey through the SEO guide?
If yes, then you on the right page with us. This blog gives you complete insights about various practices that help you learn SEO in 2020!
The guide provides you complete details about an overview of everything you need to know to be thriving at search engine optimization in the present scenario. Without any doubt, SEO is a fast-paced and vibrant field, and it always goes some changes, it is crucial to stay updated with the new tactics.
If you are new to Search engine optimization, then make one thing clear in mind that it is more than creating content and building links. There are several things and terms linked with this practice.
Lets us get started!
What is Search engine optimization?
SEO is a term that comes with a series of practices for improving positions in the organic results in the search engines. Your SEO practices strategy and optimization help your website to rank in the top results. To outperform your competitors, it is crucial to plan an effective digital marketing strategy.
Search engine optimization is broadly divided into two parts
- On-page SEO
- Off-page SEO
On-page SEO
The On-page SEO is also referred to as on-site SEO that means it involves the activities that you perform on your website. It includes the optimization of the website to various technical aspects. The following are the techniques that come under On-page SEO:
- Meta tags
- Content creation
- Image SEO
- Website speed and Mobile approach
- Keyword analysis
- Anchor Texts
- Alt Tags
Now let us discuss them one by one to understand things more clearly.
Meta tags:
It is the key part that helps you to boost the chances of the website ranking. While writing the Meta tags for all the pages of your website, add service or product-related keywords in them.
Creating high-quality content:
Content plays a significant role in the ranking of the website. It helps in the promotion of your services and products. Try to use informative content that describes your services in a better manner. Add some competitive keywords in your content along with attractive titles in your website to attract readers that add value to your website in the search engines.
Images for SEO:
When you add content on your website, it is ideal to add some relevant images, and videos to make it even more appealing. Adding some high-quality images and videos make it more attention-grabbing. As images, and videos help you grab the attention of your visitors and thus adding this approach in your SEO marketing plan certainly gives you some top grades in search engines.
Website speed and Mobile approach:
It is not only about the optimization part that makes your website rank, but its speed and mobile approach also play a vital part. If your website is taking more time in loading, then Google will not rank your business in top search engine results. Moreover, you also have to check that your website is mobile-friendly. To make this step possible, you can keep your website images size small as it helps in boosting the speed of your site and keeps you away from getting penalized.
Keyword analysis
It is a known fact that adding relevant keywords to your website assures that your audience will find your services more easily. Adding for long and short keywords on your website is crucial. For this, you can carry out comprehensive market research or use a keyword planner tool to find both long and short trail keywords that make the job of ranking quite simpler.
Anchor Texts
If you are a newbie, then you must not be aware of this part. It is a text link that helps your website visitors adds other WebPages. The Anchor text automatically redirects the visitor to the page; they are looking for in a website. Thus adding this in your SEO optimization practice helps you a lot in gaining the position on the Search engine results.
Alt Tags
When it comes to on-page optimization, then how can you miss the image optimization part. Use Alt Tags to optimize all your images as it helps web spiders to read your website images.
Off-page (off-site) SEO
Off-page optimization covers all the activities or actions that you perform outside your website. Activities that we perform outside the website:
- Blog Commenting
- Guest blogging
- Submissions
- Link Building
Blog Commenting:
Yes, link building is a quite interesting process and involves various steps in it. In this process, you have to read the blogs on various sites and leaving your comments in the section based on your experience to get some quality links.
Guest blogging:
It is yet another part of gaining high-quality links for your website. You have to connect with websites that have good domain authority. For this, you have to write very good quality content so that the guest post gets approved by the high authority sites. This way the guest blogging website shares your content on different platforms and provides you with a quality link.
Social Bookmarking:
In this part, you have to create some unique content for your social bookmarking part. It is one of the best ways to engage your audience with your business posts.
Link Building:
It is one of the main parts of the Off-page activity. In this part, we have to create high-quality links from various other quality websites that boost our website authentication. In this part, you can post content on various forums, YouTube, social media sites, blog sites, PR, eBooks submission sites, articles websites, and more.
Now when you know the main aspects of SEO optimization, then it is time to know, how a search engine works.
Working on search engines
The process comprises three steps
Crawling
It simply means checking or scanning the website and its all related sections. The Google crawlers scan all the aspects of your website like images, keywords, content, headings, and hyperlinks using various small bots.
Indexing
After the successful crawling part, it is time for the Once the indexing. This step takes some time as Google indexes all the websites from time to time.
Results
Results are vital for SEO experts. For this, you need to search a query related to your business products or services on the search bar and check the results. It’s a procedure of checking the results of your website against billions of other websites.
Conclusion:
Overall, we can say that you can gain information about SEO on various portals and sites. There are thousands of websites from which you can learn SEO practices and gain knowledge about the latest algorithms and techniques. It is the reason we have dedicated this blog so that you get the information you are looking for in a precise manner.
Hopefully, this SEO guidebook will provide you with the right information. What you need is to keep yourself updated with the latest Google algorithms so that you can make your website rank in search engine results
