Marketo has paved its position as one of the most effective marketing automation tools in modern business today. When it comes to discussing the benefits of using Marketo CRM, there are many. In this post, we would discuss the most amazing ones.
A Brief about Marketo Marketing Automation Software
Marketo tool was founded in 2006. Up ‘till now, it has grown to become one of the leading marketing automation platforms. To date, Marketo marketing automation software has grabbed over 2,300 customers and over 100,000 users all over the world.
Marketo works very well for B2B e-commerce. It focuses on attracting and generating leads for your business. Most importantly, promote your business through the sales funnel to help it grow.
Marketo comes with its easy-to-use and flexible software. It is a powerful platform that allows users to complete a variety of tasks and achieve great results. Even better, this tool could also be an integral part of areas such as campaign strategy, marketing automation, and customer engagement.
This tool works well for those businesses that are still hesitant to use custom CRM and lack integration with existing CRM. For example, Marketo offers numerous customization and personalization options. These options allow users to carefully design their campaigns. Eventually, you could better suit the unique needs of your business. Another great thing from Marketo is that the tool allows a high level of customization.
What Are the Benefits of Using Marketo CRM?
Below are some of the most amazing and potential benefits of using Marketo CRM.
Easy-To-Use Email Marketing
Marketo features enable you to pre-define a set of steps, tasks, and times for sending an email. You could integrate the social component with Marketo’s email through a forward to a friend option. What’s more, you could also try out different types of content. Additionally, you could customize the content on the fly with email tests for specific cases.
Intuitive Platform
The intuitive platform of this tool has built-in social tools and attractive landing page models. It has a visual drag-and-drop interface to assist the users in creating professional-looking email templates. The best thing is, you could do this even without any HTML experience.
Works Well In Social Media Platforms
In the realm of social promotion, social media sharing, and social interaction, Marketo works well as a great social marketing tool. This tool comes with reporting and analytics features that include all the statistics your business needs.
In addition, it generates reports based on various metrics such as campaign results, lead results, email, and landing page performance. If you wish to improve coordination and communication between your marketing and sales teams, this tool is your best option.
Makes Your Campaign Management Easier
Marketo software has a file structure very similar to the Windows file manager. This makes it easier to create campaign assets associated with your campaigns. If you have similar pushes, you could even repeat them later.
Flexible Customization
Whenever you see any Marketo demo, you would know how this tool is specialized in providing you with custom solutions. This means you would only see what you want and would not have to deal with pointless statistics.
Offer Ideal CRM Integrations
Marketo provides two built-in CRM integrations. This means you could integrate it with Salesforce and Microsoft Dynamics, SugarCRM, NetSuite, Oracle, and SAP Cloud for Sales.
Some businesses today have been integrating this tool with Salesforce, Microsoft Dynamics, and other leading CRM systems.
Marketo Lead Scoring
The users could also set parameters and requirements for collecting strong Marketo lead scoring. This includes lead behavior, sales reports, product ratings, demographics. In other words, this is an excellent lead management tool.
Provides Better Analytics
Generating reports requires manual configuration and could be time-consuming for any business. When you do analytics with Marketo CRM, you would get comprehensive reports, from high-level interaction analysis to revenue reports.
The Best Email Automation Tool
Email automation still comes out as a powerful way to get the most out of your email marketing. Even better, it helps you to save more time in composing and setting up emails. In the end, this would help in making your email marketing more scalable, more engaging, and a higher ROI.
Marketo offers you the tools you need to get the most benefits from your email automation. Not only does it provide all your marketing data in your emails. Additionally, it offers easy customer segmentation. In this way, you could tailor your emails to each prospect.
Most importantly, this tool also includes built-in testing features to help you optimize your email marketing performance. And because it doesn’t require extensive user programming, you could interact with customers via email at any time. Yes, anytime, without having to wait for the programming team to create the required automation.
What about Marketo Pricing?
Marketo does not publish specific pricing information or offer any free trial. Based on the pricing literature on its official website, Marketo pricing is primarily based on the number of contacts in the marketing database rather than usage.
According to a report from Marketing Automation Insider, you could get up to 10,000 contacts for the cost of $895 monthly. Meanwhile, if your wish to get the fully featured version, it would cost $3195 monthly. For the setup costs, Marketo charges $895 for businesses with an initial number of 10 users, charged per additional user.
However, this tool would not ask you to purchase any package from its marketing app. Instead, you could start with email marketing automation and grew into products like Marketo content. Then, you could consider getting an artificial intelligence-powered product designed to automatically discover. Ultimately, the catalog website resources would help you to predict whether the content has the potential to alter any audience or not.
Final Thoughts
Your business could get the convincing benefits above by using Marketo CRM. After all, no matter how modern the innovation today is, email marketing is still in a high rank. Thus, there is no compelling reason to be hesitant to use this outstanding tool again.
So, if you are ready to grow your business, let this platform assist you!
