It is not the first time we insist on the importance of having a communication tool visual effective: not only to ensure that campaigns outdoor advertising ( outdoor advertising ) give the expected result, but also to not compromise the image of the business. Hence, many companies hesitate between using a professional LED screen or a traditional television to present their products and services to the general public. Now what are the keys to buying the outdoor LED screen you need?

If we bear in mind that the acquisition of an outdoor LED screen display requires a certain initial investment in economic terms, we will understand why it is vital to ensure that the choice is the right one. To do this, we must pay attention not only to the budget, but also to various technical criteria (both the performance of the screen and the maintenance service).

Although it is known by all that a professional LED monitor will always offer a higher brightness than conventional LCD televisions, there are many users and companies that, after buying an LED screen, are dissatisfied with the product or the quality of the image. The reason? Its poor performance in terms of video visibility and resolution, especially when it comes to outdoor screens. Does that mean that the purchased item is not good? It doesn’t have to. It is not that one product is better than another, but rather that it is not suitable for the characteristics of the advertising actions that you want to carry out.

Next, we detail some factors that you must take into account so that your purchase is a success. Pay attention.

What characteristics should an outdoor LED display have?

Let’s now look at the 10 most significant features of professional LED displays.

  • Choose a waterproof LED display. Any outdoor LED display must have a rain coating and, depending on its location, vandal protection. Only in this way can you install LED panels under any weather condition, which will also extend the life of the monitor.
  • … and resistant to temperature changes. It is essential that your outdoor LED screen resist extreme cold or heat, as well as sudden changes in temperature. This aspect is especially important for advertising actions that are carried out in areas with a continental climate —that is, with great thermal contrasts—, or in very hot or cold areas. By choosing a custom LED display, you can ensure that the purchased item gives you this advantage.
  • Remote control and management of content . For obvious reasons, it is essential that the advertiser himself has control of the digital advertising content at all times. For this, some LED screens, such as those of Visual Led, can be controlled by fiber optics locally and, in addition, with software , through any device with an Internet connection. However, a store interior LED display should be considered the same as a giant LED display located in an isolated location and with poor coverage.
  • Manual and automatic control. The quality LED displays are very bright and allow control, both manually and automatically, of the brightness and contrast for different times of the day or weather situations: for example, when the day is cloudy. In this way, you will have the peace of mind that passers-by will always view the content in optimal conditions.
  • Offer practical and always updated software . The software content is one of the pillars for proper operation of LED screens. In addition to being practical and intuitive, it is advisable to update it regularly and be compatible with the main operating systems. Software with infinite functions will be of little use if it is quickly out of date. With Visual Led, you won’t have to worry about this issue.
  • Have a wide viewing angle. This is the only way to show the right colors, without distortion and from any angle. In this sense, it must be emphasized that, if you opt for traditional televisions, those who look at the monitor from the sides could see the distorted colors.
  • Ease of installation and assembly . An expensive installation makes the final bill for the display more expensive and, in addition, makes a possible relocation more complex. That is why, at Visual Led we recommend, at the same time as we are committed to it, light screens that are resistant, that allow easy installation and mounting.
  • Conform to current regulations. LED displays and billboards face a double regulatory challenge. On the one hand, the regulations for outdoor advertising and, on the other, those laws that seek to curb light pollution. In addition, these guidelines coexist at all levels of the Administration, even reaching, in the case of advertising regulation, the scope of municipal ordinances. Hence, each locality is subject to its own rules. Of course: the manufacturer of LED screens must guarantee the client that he knows perfectly the regulations for their compliance. A requirement that Visual Led can assure you. In addition, depending on the location of the screen, you should also consider the option of taking out civil liability insurance.
  • Have a good maintenance service. Just as important as the performance of the screen is having the peace of mind that it will always work with optimum performance. At Visual Led, we have a technical department that will ensure that your screen has an unbeatable performance. Special mention deserves to have good professionals to advise you on the ideal screen size, pitch or installation before purchase. Something that in Visual Led we will be delighted.
  • Be customizable. Despite all the factors noted, it is clear that every business is a world. For this reason, it is recommended that the manufacturer be able to design screens to measure, adjusted to the particular needs of each client, conditioned by the weather, the point of installation, etc.