There is no dearth of creative people in India. These people nurture new and innovative ideas in their minds. But if not channelized properly, these ideas can go to waste. The work of properly channelizing their talent is done by the Soch Group. They help new start-ups to become successful. They provide them with opportunities and help them turn their dreams into reality. Through their connections, they aim to create a healthy environment for various Indian start-ups.

The Soch Group was founded in 2015 by Rohit Mohan Pugalia and his wife, Purvi Pugalia. The idea came to them by accident. In an attempt by Purvi to make her husband eat healthy food, she created a delicious granola snack. This little creative snack turned their life around. It encouraged her husband to fulfill his dreams of being an entrepreneur. He quit his job to start a business of manufacturing granola. They named their first brand Munchilicious. Later they came up with two other brands, namely, Beyond Ideas and This or That.

About the brands-

  • Munchilicious: This is the first brand of the Soch Group of companies. It is an innovative healthy snacking brand. Initially, it was sold in the form of homemade granola in cafes. Three variants of Munchilicious Granola were created in November 2018. This resulted in the expansion of its supply to retail stores. Today, Munchilicious Granola matches international standards. It is manufactured in a facility that is certified by the FCCS 22000. It has become a very demanded snack in India, which can be consumed at any time of the day.
  • Beyond Ideas: The main vision of the Soch Group is to help other people achieve their dreams of becoming entrepreneurs. This is because they understand the struggles of starting a business from scratch. Beyond ideas is a start-up process outsourcing company. Its main aim is to provide solutions for business-related queries that too at an affordable price along with an attempt to reduce the challenges faced by an entrepreneur during their initial days of business.
  • This or That: The latest venture of the Soch management group is an experiential shopping platform that caters to the new age needs of Gen Z and millennials and is unique in its kind. This or That handpicks innovative, original, and interesting start-up brands from India. The unique services and offerings of the best start-ups in India will revolutionize the shopping experience and make the most innovative products and designs easily accessible to all.

Soch Group not only promotes and encourages the new start-ups but also dreams of serving society. They want to make a difference in society as that is the only way to have a secure future. They want to give something back to the society that has helped them realize their dreams. To do so, they have come up with a charitable trust called VASTRA. This trust provides underprivileged sections of society with food and clothing. This trust has also given a lot to society by helping the government in improving infrastructure. It has also aided in providing basic amenities like education. VASTRA has also established a day-care for children belonging to financially weak families.