How does fashion affect our life? It influences us to represent and reflect our choice and taste in what we wear and how we wear. In this day and age, social media is a convenient tool that connects us with the world around us and share the life we live. Everyone tries to be something on social media to gain a digital influence over the masses. They reflect their hobbies, passions, interests, and fancy inspirations on social platforms to gain traction and increase follower count. Many fail because they lack genuineness and authenticity. It is the originality that connects and makes a person a social media influencer. Among the last decade’s rising influences, Paola Alberdi is a trendy fashion and lifestyle influencer that has left many stars behind.
Paola Alberdi is of Mexican-American descent, with Spanish as her first language. In her teenage life, she actively involved herself in sports activities. She played basketball, soccer, tennis and was an agile athlete in high school. Paola studied for her bachelor’s degree from San Diego State University in International Business, emphasizing Western Europe, Marketing and Spanish.
Paola received maximum coverage and support of followers from the blog website and her social media platforms. Even today, her personal Instagram account has more than one million followers. Collaborating with luxury brands, receiving clothing to sport, and traveling to extraordinary places is an everyday lifestyle for Paola. Becoming a fashion influencer is a dream, and Paola is living it in style. But how did influencers like Chiara Ferragni and Paola become so popular? And what does this success imply? We will discover different aspects of Paola’s story to focus on what turned her into a successful figure in fashion.
Paola’s presence has grown tremendously on Twitter, Snapchat, Pinterest, and YouTube as well. Paola has been sharing and reflecting her hidden intrinsic fashion artist on her social platforms. She wears leading fashion design clothes and accessories of world-class brands, and her fans take a liking towards her and the outfit inspirations she represents.
Instagram and fashion have a long love affair. Since its inception, the social network honors visual aesthetics, creating the single best relationship with this industry. Thanks to Instagram, the fashion sector has become more accessible. You can follow live parades, share behind the scenes of shows, and purchase your signature style in one click! Instagram offers fashion brands and fashion houses the possibility of telling their story, their inspirations, and their creative universe throughout their thread. It overshadows the biggest fashion magazines. Instagram recognizes the interest of this sector and develops it by appointing Eva Chen in charge of fashion partnerships.
To further her professional life and fuel her passion, Paola founded Blank Itinerary INC. in April 2014. She is the Creative Director and founder of the company. Blank Itinerary started first as a fashion blog website. It has been a perfect platform for her to share her fashion tips, set new fashion and lifestyle trends, travel and tourism ideas, and more. Blank Itinerary INC hosts a Shop section where Paola showcases fashion wear and fashion accessories of different brands. She documents new fashion trends and sells the featured products of various brands from her company platform.
Besides Blank Itinerary and her social media platforms, Paola has been associated several times as the front face by some top-class fashion and beauty brands of the world. She has participated and worked with more than 200 fashion, lifestyle, and beauty brands of New York, Paris, and Milan. She has featured in cover posters of InStyle Mexico and Modeliste Maga magazines. Paola has collaborated with famous fashion global brands, including Gucci, Coach and Nordstrom, Chanel, Dolce & Gabbana. Givenchy Beauty, Sephora, and TRESemmé beauty brands featured her charismatic personality as well.
Having received widespread love and influence from followers on her social media platforms and Blank Itinerary, she launched a fashion program collaboration with Amazon. Her Paola x The Drop Collection at Amazon has a range of fashion items featured by Paola herself.
With all the popularity, success, and influence that Paoloa has gained over the last six years, she has been ranked as the US’s highest-earning bloggers. According to Quien Magazine’s 2019 publication, Paola was nominated for one of the Top 31 Women in Mexico. Paola attends and walks in fashion runways. She has taken an active part in runway shows during fashion weeks in Paris, Milan, London, and the recent Rebecca Minkoff’s runway in New York.
While Paola is busy in creating fashion influence buzz around the world with her charismatic personality and a unique fashion likeness, her followers remain in surprise what to expect the next big thing from her.
