The world’s most famous startups in the tech space were born out of living rooms and other home office spaces. Even Jeff Bezos’ Amazon was conceived on a road trip and grew into the powerhouse that we all recognize today from humble beginnings in his garage.
Tech innovation waits for no perfect timing or favorable office availability. In fact, the current climate of Covid-19 related safety measures and work from home arrangements have created the perfect opportunity for market movers to begin building their exit strategy from the corporate world and next act as a tech startup innovator. Building your brand and idea from the comfort of your own home is a rich tradition for technology companies, so why not get started on bringing your idea into the world now, too?
A strong business plan must form the core of your first days in business.
In order to create a startup that will last, it’s crucial to begin with a firm foundation. This typically comes in the form of a business plan that works to lay out the road ahead. Creating a business plan is your opportunity to explore potential spaces for rapid expansion as well as the issues that will plague your operation in the early days and moving forward. Every business runs into a number of unforeseen issues that must be dealt with swiftly, but without a plan, these complications can quickly multiply.
One way to head off any possibility of expansive trouble as you work to grow your operation is the use of a market research consultant. During the planning phase of any business launch, the ownership team will have to understand their target audience and spending habits relating to them. Gaining insight into the mindset of your clientele is a crucial component required to create your future successes, and this begins with rock solid market research as you plan your initial launch onto the open market.
Conducting market research is the best way to learn about the habits and needs of your prospective customers, but this process can be time-consuming and labor-intensive. Hiring a firm of market researchers that specialize in this type of work can give you access to an easy-to-use report without the need to create questionnaires, preferences insights, or hire an in-house market research analyst that will offer you up these services at a much higher price tag. Learning to read the market takes time, and in order to tap into a powerful shortcut while you’re forming your plan for success, you should hire a market research consultant to do the legwork for you.
Build your digital profile.
Once you’ve found your niche and understand the path to profitability, it’s time to create your digital footprint and begin expanding operations in order to create sales. Your first port of call should be the choice to buy an IP address. Your IP address is essentially the digital directions to your online existence—in much the same way that a street address might bring a visitor to your home for a dinner party. Market research consultants are also pivotal in this growth space. Finding an IP address and domain registration within RIPE or ARIN that fits with your brand and will constitute a catchy and easy to remember name is an important consideration; your market researcher can help with this selection process.
Once you’ve built the foundation of your IP space, you’ll need to begin working with an SEO professional to create a broader market presence that can connect you with buyers who are looking for services like yours. SEO—or search engine optimization—is the process of creating and curating your digital content so that it meets with best practice guidelines for Google and other search engine crawlers. Put simply, your IP space needs to be highly visible to the Google algorithm in order to rank highly, but it also needs to remain consistent and well written for your human readers to find it engaging. This is where the art of SEO comes into play. With a strong optimization game behind you, your brand can quickly carve out a segment of the marketplace and begin to see sales of your services or product suite take off as more customers begin to uncover the usefulness of your innovation.
Rounding out your home office space with the tools you’ll need to continue growing is the final step to finding success in your own entrepreneurial endeavor. Tools like a high quality router or WD cloud drives to allow for easy access to storage and file folders for your team are crucial to maintaining a highly functional office space as you expand out of the garage and eventually into a dedicated workspace for your growing team.
Starting a tech firm is the dream of many, so start with a strong plan, and grow with your idea from there.
