Email marketing is a tried and true tool used by marketers to reel customers into buying from their company. It is one of the most used traditional marketing tools from traditional marketing techniques.

So what is email marketing, email marketing is using emails to promote your products or services. It is essentially direct mail done through the internet instead of the post office.

So, which one is the best for your business? I’m going to give a top 5 analysis of the best email marketing tools available on the market right now.

1: Constant Contact

It is one of the largest and fastest-growing email marketing services in the world at the moment. With this service, you can manage email lists, contacts, email templates, the marketing calendar, and much more.

2: SendinBlue

SendinBlue is a complete SMS and email marketing software. They are extremely popular and growing very fast in Europe. They include marketing automation tools that allow you to send transactional emails, create workflows for automatic emails, and segment your users.

They also have a tool that allows you to get a completely free email marketing plan that lets you send 300 emails a day.

3: Drip

Drip is an email marketing platform for eCommerce, bloggers, and digital marketers. Their software is set up for easy integration with popular website builders so that you can easily add pop-ups and sign-up forms to capture more leads. They also have intelligent marketing automation tools, smart email segmentation, split testing, etc. These allow you to reach targeted customers in your email lists much easier to increase sales.

4: ConvertKit

ConvertKit is an email marketing platform for bloggers, authors, and marketers that allows you to offer content upgrades and incentives with email signups. With this program, it is much easier to determine which customers are interested and which ones have already purchased your item.

5: AWeber

AWeber is one of the most popular and oldest email marketing tools available in the market right now. They are mainly targeted towards small and medium-sized businesses to manage their email marketing. You get access to HTML email templates, list management, autoresponders, and email tracking with more detailed insights.

So, there are many more options in the market. However, these in my opinion are the most worth your time to see real results from email marketing campaigns. To learn more tools, tips and tricks join the National Institute of Digital Marketing