Who doesn’t get excited to check their Facebook notification? You can imagine alike or reaction or comment of your friend or a tagged person. This may be fun for you, but it is a crucial Facebook marketing strategy called Facebook engagement for businesses.

Facebook engagement measures your audience’s interaction with your posts with likes, comments, mentions, and shares. For engaging audiences, businesses create quality content, organize contests and giveaways. Facebook Engagement’s success can be determined by higher interaction of your audience. Further, it helps you to extend your audience’s network.

Sources tell us, engaging more than 5% of your audience equals the better performance of your post. But when it gets less than 1%, it indicates high-time to better understand your audience and work on your post strategy/ies.

Ever wondered why your Facebook engagements are low or started downfalling?

If your answer is YES, then the following can be the possible reasons:

  •         Your posts are on time on a schedule
  •         Either You are feeds are with too many or too few posts 
  •         Your posts are not fun and miss engaging messages
  •         Your content always gives “Ad”  vibes

You can enhance your engagement organically or run ads. In this article, we will focus on organic engagements and ways to increase engagements organically. 

Obviously, you or any business owner on Facebook would love to increase reach and engagements.

Here are 7 proven ways to drive organic traffic to your Facebook business page

  • Experiment with content

Quality content gets credit to ensure better engagement. These contents can be creative posts with infographics and videos. However, when your content is always similar, it will give you a plateau state regarding audience engagement. Thus, spicing your content comes into play. Memes can be used for this purpose. Official, semi-official, casual whatever your page’s status is, introducing and using relatable memes will boost your reach and engagement. Adding to that, you must post relevant content regularly. Most importantly, post when your audiences are online.

  • Engage the audience with a competition.

Contests excite people. They want to stay competitive and win prizes. You can organize a brainy contest like quiz, puzzles, crosswords, photo contests, creative crowdsourcing contests, and Popular contests. Most of these contests include the step of following the page and tagging at least two of their friends. This increases your Facebook engagement and reach too. While running a contest, the rules of the game and steps should be clearly stated. Not only them, but your gift hamper should also lure and make winners happy.

  • Use Facebook Live Feature for more views.

Live Videos are the bandwagon in social media. You can utilize Facebook Live to connect with your followers and earn organic engagement. You can use live video for broadcasting a business event, Sharing BTS moments, describing and demonstrating a product and how it functions. During the live session, you can ask the viewers to ask questions or comment down hashtags for that video.

Users are found more engaged in live videos since they can see your work without any decoy or manipulation. Thus, an interactive session on Facebook Live can boost your appearance in News Feeds.

  • Set up your preferred page audience.

By using the preferred audience targeting, you can target your organic posts on Facebook. This allows you to set your audience for a particular post. You can emphasize the audience by their interests, age, gender, location, and/or language. The preferred audience settings will help you get organic reach from organic posts from the right people. This will enhance the chances of engagement for a particular post. Setting a preferred audience will allow limited people to see your post in their news feeds, but direct visitors on the Facebook page or those who performed a search can see your post.

  • Form a Facebook group

A Facebook group consists of people (Facebook users) who have creative ideas about a concept, discuss topics related to the concept, find out solutions, announce events, and many more. When you are in the group, you can post and share your content. Consistent posting and commenting about your service can get you noticed. People on the group visit your page, and if they like it, they will give a reaction, comment, and even share them. Ultimately your engagement will increase.

  • Pay attention to Facebook insights.

Page Insights helps you understand the people who like your Page and the posts that increase engagement. Page Insights gives information about your Page’s audience’s interests and ages, the number of clicks on your call-to-action button, and engagement metrics. You can use this information to understand better your audience and the content that’s most likely to keep them engaged. Using insights, you can review your posts’ success and make informed decisions about managing your organization’s page.

  • Partner  with other niche brands and influencers

Being partners with brands in your niche industry can get you featured in other social media posts. This will help you gain more audiences. Exchanging guest posts, collaborating on a video, and featuring in podcasts can be done while partnering with brands.

Social media is incomplete without influencers. Your brand can get a shoutout from these influencers. In return, you can offer them payments, free products, and gifts. The new generations: millennials and Gen Zs make purchases according to their favorite influencers’ promotional actions. Thus, working with influencers can bring you the opportunity for more extensive sales and virality.

When you collaborate with brands and influencers, your post and page engagement will increase exponentially.

Summing up

Implementing the activities mentioned above can help your businesses receive better engagements. For that, clear and precise communication with your digital marketing agency is necessary. For Facebook Marketing, Digital Marketing Agencies in Nepal perform Research & Audit, work on Strategy and Content Development. Further, they use Multimedia for designs and launch Facebook Advertising, followed by Monitoring & Reporting.

Get Connected with Marching Ants, one of Nepal’s best Digital marketing agencies, for complete digital marketing solutions.