In this challenging time of the pandemic where so many small businesses and large businesses are facing difficulties to go on, everyone is trying to invest as little money as possible or they would want to go for free. Whether it’s a resource or any tool. You can also maintain your PPC by using only Google Ads or Bing Ads online interfaces, to make it less than optimal.

Tools are very useful for marketers who are willing to go professional. It is also needed to choose the correct tool for your business as well. Now, there are various tools that are

absolutely free and also will provide required insights for your data by saving a lot of your precious time and money. This eventually will help in improving your PPC account. You can also check some top ppc services, SEO Company Experts to get some idea of how they have improved their PPC marketing.

So, are you interested in improving your PPC account with very little effort? Are you also

finding some free tools to help in that? If so, in this article, we are going to enlighten you on all those tools and tricks that you can start using right now and easily grow your business.

  • Google keyword Planner :

Some have probably already known about the google planner tool since it’s quite basic. But , the Google keyword tool is very useful and essential to help you search new keywords related to your business. It is also very handy to see the estimated monthly searches which they receive and also the costs to target them. They will also offer you some unique insights of those places that can be helpful for your higher reach and performance, when the figures from the planner might not be dependable.

It is very easy to use Google keyword planner. You need to supply some high-level terms and website links, and then they will provide you with a list of great keywords, their monthly searches and some other metrics as well such as impression share and page bids etc.

In addition, Google keyword planner can also help you add the newly discovered keywords into the advertising plan. After that, you can create an operation in your PPC account, where you don’t have to enter the Google Ads interface.

  • Google Search Console :

Google provides another great and free tool, which is Google Search Console. This specific tool is mostly used in SEO fields but It also comes as a great help in the PPC industry.

Search Analytics can also point out your current listings difficulties that PPC can help with. For example, if a keyword alterternative with a great number of impressions, but comparatively less number of clicks, it will be beneficial for you to use that keyword in your PPC operations to improve its perceptibility in the SERP.

  • Google trends :

Google trends is another useful tool which you can use in your PPC marketing.

Although this tool is often neglected by people. Now comes its function, Google trends can provide you a great knowledge about what is trending. It can also help you get the reliable keywords for your PPC marketing.

Another important usage of Google Trends is, it can be very useful for seasonal

changes, whether it’s a festival or any other occasions, or unpredictable times such as this ongoing pandemic. All you have to do is to search for a few keywords about your product or service to check if Google has detected any kind of changes in the last few months or days. There are so many people who have used this to exchange some useful data to the clients, and that really helped them.

  • Keyword tool :

This tool is very similar to the Google Keyword Planner as it is very easy to use and it helps to find reliable keywords in no time. Here, you can also choose the different languages as per your preference.

The tool is very easy to use. All you need to do is just type a word in the search option, then press the “Enter” button and the tool will bring you a huge list of

long-tail keyword suggestions for your preferable keyword in no time. Keyword Tool can also find the hidden keywords from the Google keyword planner. It indeed is a

free tool for you to easily work without any trouble, however, there is a paid version of it available, If you want to get more suggestions and insights of the data.

  • Moat tool :

Last but not least, Moat is another great tool which helps you to find out or keep a track on your competitors display ads. After which you can also get some inspiration to design unique and trendy graphics for your ads. One thing to keep in mind is that this tool can only access the data of the large company, so might not be able to find out about smaller businesses. There are some top ppc services, SEO Company Experts, who have used this tool into their PPC accounts as well.

To use this tool, just visit their official site and give the name of the other company which you want to spy on, then choose the options accordingly. All the desired results will be there in front of you in no time.

In conclusion, the above list of these free tools will help you to improve your PPC accounts, you can start today. This will not only save a lot of your time but also it is free and very easy to use as well.