If you are a maintenance business owner and looking to take advantage of the Pareto principle (often referred to as the 80/20 rule or the law of the vital few), you may want to know the top 4 marketing tips to effectively promote your handyman business. By focusing on the small, but important, marketing concepts that will get you the most for the time and money invested, you can gain significant ground and then go back later to add additional streams of leads to your business.
Here are the top 4 marketing strategies that I recommend to consulting clients that will have the most impact:
First, articles and content for your website. Writing new and unique content for your website is what will attract potential leads and significantly improve your chances of pages showing up in organic search engine results. When you look at the amount of traffic you can get by taking the time to write a series of articles for your handyman business and compare it to paying for traffic from a pay-per-click search engine, the true value of article marketing makes it obvious.
Second, place classifieds for your service on CraigsList. With CraigsList receiving over 8 million unique visitors to your website each month, why not go where the traffic is already? Place an ad with an irresistible offer and a strong call to action on CraigsList and, following their terms of service, keep the ad posted at the top of the category that best suits the nature of your ad. Doing this will not produce a flood of inquiries, but it should generate a slow and steady stream throughout the month google diets.
Third, I am a huge fan of direct mail, and I highly recommend that you start using it in your handyman business. If you don’t know where to start with direct mail, consider using direct mail with your existing customer base. If you don’t have an existing customer base, consider using direct mail to target people who are centers of influence, such as real estate agents, to find homeowners who need work and need a handyman recommendation.
Fourth, for an instant influx of business at an extremely low cost, try using brochures. Whether you use brochures to target real estate agents, real estate investors, or offer an irresistible offer with a very powerful door-to-door call to action for homeowners, you will find that there are few things with a faster turnaround time than brochures. to market to your maintenance staff business.
So to boost the marketing of your handyman business, give all four a try. Of course, there are many other marketing strategies that you should employ as well, but these four are the ones that I personally suggest you start with.
Best Marketing Tips for Book Publishers
Planning for book sales, book marketing, and book promotion should begin before the manuscript is completed. Assuming you are your own publisher or book publisher and have already published your book, you should immediately implement a solid, unrestricted marketing and book promotion strategy to sell your books quickly. You can have the best book in the world, but if nobody knows about it, nobody will buy it; advertising, promotion, marketing, and a focus on selling more books should now be a big part of your daily life.
Don’t underestimate the value of a good press release for book sales. When picked up by cable services, a press release can easily end up generating hundreds of mentions for your book. Make sure your press release states “who, what, where, when, and why.”
Send at least 10 press releases to the print and broadcast media in your area each month. Send the same press release to the editor of your local newspaper every week until you are called in for an interview or written. Make sure you have at least one good press release, written in AP style, that you can send out for the life of your book.
Press releases can generate thousands of dollars in sales when picked up by national commerce or print media. The use of press releases can be a very effective marketing tool if used correctly.
Your sales letter or flyer should include an eye-catching title, buyer benefits, book features, book sale information, and testimonials. Create an online contest and submit it to online contest directories to drive traffic to your website. Find a reputable non-exclusive distributor to bring your book to the bookstore trade as well as other retailers.
Best Marketing Tips for Library
Get as many testimonials about your book as possible from experts in the field related to your title, not from clients; Use it in your brochures and on the back of books. Make sure you promote and market your book every day, both online and offline. Market your book to your number one market first, then go after secondary markets.
It’s important to focus on a variety of marketing approaches every day. Submit articles to online article directories that focus on your book’s topic to attract customers to your website. Print and online publications provide longevity to your marketing campaign in terms of having something tangible for people to refer to in progress.
When you get a nice article or article about you and/or your book, have it laminated and put on an easel at trade shows. Create a website that provides another avenue for ordering, an online virtual press kit, and link exchanges with sites related to your topic. Women buy more books than men; see how you can adapt your book to the women’s market.
If your book fits into a specialty market, find a store that fits the genre and offers to leave the books on consignment; many publishers have sold thousands of books in this way. Remember to make sure your book is included in Books-in-Print; don’t assume it’s already on the list.
It is important to publish a website that focuses on your title; you will be able to refer publishers, clients, and all interested parties to your book information with a click of the mouse. Offer to trade the writing of a monthly column in a trade publication of the genre of your books, in exchange for display ads on the same page.
Now promote, promote and promote your book some more! Do not delay another day if you have stayed on the road; be sure to focus on promoting, selling, and marketing your book every day. Use your book marketing and promotional dollars wisely; Look for free and cheap resources every day. For more visit here www.top10echo.com
