Software and CRM tools have permeated every industry, and real estate is no exception. Real Estate CRM is revolutionizing the way real estate agencies function and do business.
With the advent of Real Estate CRM Software, it has become easier to generate leads, track customers, boost revenue, manage transactions and build a loyal customer base. Not only does CRM software improve the relationship with customers, but it also gives an edge over the competition.
Real Estate CRM Software is essentially software that stores data on customer, seller and business leads and processes this data to provide valuable insights and improve the sales process. While the capabilities of Real Estate CRM is varied, the focus of the article will be CRM reports and reporting features.
Importance of Reports in Real Estate CRM
The first thing that often comes to mind when one hears the word report are those huge files filled with boring details that would take hours to read. With the advent of Real Estate CRM Software, this is a thing of the past.
Modern reports offer valuable insights that can help you redirect and revamp your business without making it boring.CRM reports are colorful and include interesting graphs and tables that make it fun to look at the reports.
Rather than having pages filled with various details, CRM dashboards and reports present the information in a concise manner that suits the ready-set-go operating style of the modern-day real estate agent.
Since the Real Estate CRM Software stores all your data in one location, it can easily access all the data needed to generate reports that throw light on the business’s performance. The reports inform the performance of the business in various areas and help it understand where to focus on improving sales.
It also enables businesses to predict patterns in customer behaviour and plan for the future based on these predictions. A Real Estate CRM is a one-stop solution for all business needs. Therefore, when an action needs to be taken based on a report, it can take place in the same software. It makes the sales and booking process seamless and ensures that almost anyone can use the CRM features with ease.
Most of the reports generated are completely customizable and include visual representations of the data that make it easier to notice patterns and understand the report.
Must-Have Reporting Features In a Real-Estate Sales CRM
The benefits of Real Estate CRM relies heavily on its reporting features. The following as a few must-have features in every Real Estate CRM Software.
Marketing Reports
The Resl Estate CRM can help businesses improve their marketing strategy and ensure that every rupee spent on marketing is fetching ample returns. It does with the help of various reports that highlight the performance of the marketing efforts.
While attribution reports show the impact of each marketing strategy and help identify the ones that are performing the best, campaign reports and dashboards offer real-time insights into various performance metrics of the campaigns.
Velocity reports help real estate agencies identify bottlenecks in the lead generation process by showing the time it takes versus the amount spent on each marketing strategy.
Sales Performance Reports
Sales are the foundation of every business. In real estate, tracking sales and understanding various sales performance management techniques are crucial to the success of the business.
Productivity reports show how productive each sales agent is by analysing the number of calls they make, the number of follow-up calls and actions taken and the number of pending tasks. It can help identify the top performers and incentivise them accordingly.
Reports on-site visits, closures and revenue generated from sales help understand if the firm has met the sales target. It also helps understand the areas in which the sales team can improve.
Lead Reports
In the world of online marketing, leads are crucial to every business. A Real Estate CRM offers a range of leads reports that analyse various lead behaviours and help identify the reasons for such behaviours.
A pipeline analysis report can highlight the performance of the sales pipeline and identify the areas that are leading to loss of leads. These reports can also help you distinguish genuine leads from those that were not real.
Customisable Reports
While there are many standard reports that can help real estate businesses, the needs of one business vary from another. Catering to the needs of all business may seem impossible to a Real Estate CRM. However, customisable CRM Reports and CRM dashboards can solve this issue. By offering the businesses a drag and drop option to customise the reports, the CRM software ensures that it caters to the needs of every business.
Moreover, these needs may change over time, and so will the fields in the reports. With customisable reports and dashboards, businesses have the freedom to create the reports that are the need of the hour.
Sell.Do’s Reporting Features
Looking for a Real Estate CRM that offers all the above reporting features and more? Sell.do combines a deep understanding of the needs of the real estate industry with technological skills to deliver an integrated CRM that offer stunning CRM dashboards and reports. Here are some of the features offered by Sell.Do’s Real Estate CRM.
- Real Estate sales productivity CRM reports
- Revenue, Closures and site visit reports by sales teams
- Call centre reports by sales
- Pipeline analysis
- Reasons for loss or disqualification of leads
- One-Click Access to visual reports
- Attribution reports
- Velocity and spends reports
- Real-time and scheduled campaign reports
- Real Estate bulk marketing CRM reports
- Single campaign dashboard
- Drag and drop data to build visual and tabular reports
- Export and Schedule reports
- Create custom dashboard
Take Your Real Estate Business Into The Tech Era
The reporting features offered by Sell.Do’s Real Estate CRM can help take your real estate business into the tech era equipped with the right tools. You can leverage the insights offered by the CRM to take business decisions that will help you grow more and gain more customers.
