We are currently living in an era that is mobile eccentric, with a mobile-first index on the horizon. This is because people are connected to their smartphones and tablets for their day-to-day tasks. That is unlikely to change shortly. Responsive design is now not just an innovation in this setting, rather it has become an integral part of any search engine optimization services, regardless of industry.
Why Responsive Web Design?
Over the last year, the internet has advanced at a tremendous speed. Among the several adjustments, many unexpected things happened. Browsing on smartphones has surpassed PCs as the preferred choice for online users.
We also figured out that among individuals who only use a specific device, mobile phones are used twice, when compared to PCs.
None of these conclusions would have surprised website designers or marketers. However, the delay with which businesses and the online industry have responded to the changing status of the internet trends is surprising.
Despite industry predictions and published figures, many businesses have yet to respond to a simple demand: responsive web design.
As per the estimates, as many as 60% of those are unable to adjust to the requirement for a responsive design.
Google was created for users – those who conduct search queries. In a scenario where people browse on the internet via mobile devices, Google is responding in accordance to it. As a result, it seems to reason that they will prefer sites that cater to the searcher.
In other words, Google will show those websites that are optimized for mobile and smartphone users. And these are usually the websites that have a mobile-friendly design
Let’s see the reasons why to switch to a mobile responsive design
Top Reasons How Responsive Design Optimizes SEO
1. Faster Page Speed
The time it takes for a page to load is a crucial ranking factor.
To improve the position of a website high in search engine results, it should be optimized to load as fast as possible.
Fast-loading websites are listed on top in search results.
Google encourages the use of responsive site design for a variety of reasons. Mobile responsive websites usually load faster, leading to a better user experience and a potential to rank high.
2. Improved Site Usability
Users rarely continue scrolling around if your website is difficult to access.
For any searched query, Google considers ‘retention time’ to be a key measure of a site’s worth. Visitors will find it much easier to read and navigate your website with responsive web design. The outcome is a better user experience and, in most cases, more time spent on the site.
Returning visitors and conversions grow when usability scores are high. As previously said, Google is in the algorithm of answering customer questions.
A mobile responsive web design is essential for a great user experience, and Google will promote sites that provide such an experience.
The importance of the customer experience and site usability cannot be underestimated. When we talk about conversion and customer experience, organizations and digital marketing companies must remain cautious.
Customer experience results in positive reviews, traffic, and an increase in quality searches, all of which can affect ranking. The design elements of a website are then layered on top of those criteria.
Customer engagement and experiences drive online businesses to success. And responsive design is the pillar upon which all experiences are built.
3. Decreased Bounce Rate
The bounce rate is proportional to the amount of time spent on the site. How frequently do your visitors depart or return to your site? Google monitors the user behavior upon his/her activity on the website.
If a user returns from a website in a very short time, then it could be interpreted by Google as an indicator that the information the searcher viewed on your site is not relevant to his/her needs.
As a result, the website’s performance in SERP for that query will be affected negatively.
Users are interested in a variety of things, not just the content. It can be stated that page design and layout take over the content. Users will quickly exit the site if the layout design makes it difficult to understand the content.
A responsive design allows you to not only upload quality content. But also to present it in a mobile-friendly form. Users will be able to explore your website in a clean, clear, and hassle-free way.
4. Social Media Sharing
The goal of responsive web design is to ease the process of sharing social media for the largest audience online: mobile users.
Even though social media can benefit SEO, Social Media Optimization Services sharing have no significant impact on rankings. However, it will assist you in expanding your audience. A wide audience can lead to increased traffic and engagement, as well as increased search demand for your brand – all of which will attract Google’s attention.
Users will find it tough to navigate the bulky and awkwardly designed social media buttons that are built for only desktop use and not optimized for mobile users.
5. Plagiarized Content
Even with Google’s advanced algorithms, you must show which of your website’s content is the most relevant.
Those who have chosen to create a separate mobile site have challenges in handling copied content issues. The use of a separate website for your mobile client necessitates the use of a different URL.
The issue is that the content on both the desktop and mobile URLs is the same, even though the URLs are different.
Copied content can impact your search engine rankings. If you cannot tell Google which information is most important, and cannot ensure it is being crawled, you will have to struggle in the search rankings.
Most independent mobile sites are not able to rank well in search results because they’re canonicalized to their PC equivalents, which is an additional advantage of responsive design so you can concentrate your SEO efforts on a particular site.
Conclusion
So to conclude, all we can say is that to make your website optimize for SEO, responsiveness plays an important role. Be it be page loading time, site usability, reduced bounce rate, duplicate content, or responsiveness for social media sharing. All these factors are worth your SEO rankings.
Let us know in the comment below if you find the post worth making your website responsive and optimizing for SEO.
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